Tostitos and Dollar General Kick Off Summer Promotion to Support the USO

June 20, 2011



PLANO, Texas - Tostitos tortilla chips, a leading brand from PepsiCo’s Frito-Lay division, today kicked-off an in-store promotion at Dollar General® stores nationwide. The in-store promotion will support the USO in its mission to lift the spirits of American troops and their families.

Beginning today and continuing through July 24, 2011, Tostitos will donate $1 to the USO for each $1 off coupon redeemed for the purchase of two 9 oz. or larger bags of Tostitos tortilla chips at Dollar General. The Tostitos brand will donate a minimum of $25,000  and up to a maximum of $50,000 to the USO to help fund a variety of programs and services to support the morale, welfare, social and entertainment needs of troops and their families.

The promotion builds upon a partnership between the Tostitos brand and the USO, and continues the Tostitos brand’s long-standing commitment to supporting the U.S. military. So far this year, the Tostitos brand has contributed $200,000 to the USO and partnered with the organization to create unique and memorable programming to celebrate military heroes. This has included the creation of a one-of-a-kind college football experience for U.S. military serving in the Persian Gulf, and the emotional surprise reunions of U.S. troops serving overseas with their families that were revealed during halftime of the Tostitos BCS National Championship Game in January.
For complete details, please visit www.facebook.com/Tostitos

About Tostitos
Tostitos tortilla chips is one of the billion-dollar brands that makes up Frito-Lay North America, the $13 billion convenient foods business unit of PepsiCo (NYSE:  PEP), which is headquartered in Purchase, NY.  Learn more about Tostitos by visiting www.facebook.com/tostitos.

About PepsiCo
PepsiCo offers the world's largest portfolio of billion-dollar food and beverage brands, including 19 different product lines that generate more than $1 billion in annual retail sales each. Our main businesses -- Quaker, Tropicana, Gatorade, Frito-Lay, and Pepsi Cola -- also make hundreds of other enjoyable and wholesome foods and beverages that are respected household names throughout the world. With net revenues of approximately $60 billion, PepsiCo’s people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo’s promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment, including by conserving energy and water usage, and reducing packaging volume; to provide a great workplace for our associates; and to respect, support, and invest in the local communities where we operate. For more information, please visit http://www.pepsico.com/.

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About Dollar General Corporation
Dollar General Corporation has been delivering value to shoppers for more than 70 years. Dollar General helps shoppers Save time. Save money. Every day!® by offering products that are frequently used and replenished, such as food, snacks, health and beauty aids, cleaning supplies, basic apparel, house wares and seasonal items at low everyday prices in convenient neighborhood locations. With more than 9,500 stores in 35 states, Dollar General has more retail locations than any retailer in America. In addition to high quality private brands, Dollar General sells products from America's most-trusted manufacturers such as Procter & Gamble, Kimberly-Clark, Unilever, Kellogg's, General Mills, Nabisco, Hanes and PepsiCo. Learn more about Dollar General at www.dollargeneral.com.