Lay’s Potato Chips and Dollar General Give Fans Chance to Win Exclusive Trip to CMA Music Festival in Nashville

May 17, 2011

Ten Lucky Winners will see Country Music’s Biggest Names Rock the Stage at the 40th Annual Country Music Celebration; Sweepstakes Ends May 22, 2011

PLANO, Texas - Lay’s, America’s favorite potato chip and a leading brand from PepsiCo’s Frito-Lay division, is teaming up with Dollar General and the Country Music Association (CMA) for a sweepstakes that will give fans the chance to win a trip to the 2011 CMA Music Festival. The ultimate country music celebration will feature country music superstars such as Keith Urban, Lady Antebellum, Reba, and more.

From now until May 22, 2011, at 11:59 PM/CT, fans can enter the Lay’s/Dollar General CMA Music Festival sweepstakes at www.dollargeneral.com for their chance to win. Ten winners will be selected to receive an exclusive, four-night CMA Music Festival experience for two that includes air transportation, hotel accommodations, ground transportation, festival tickets and $500 in spending money.

CMA Music Festival takes place Thursday, June 9, through Sunday, June 12, 2011, in downtown Nashville. The event, which celebrates its 40th anniversary this year, includes an exciting line-up of live concerts featuring some of country music’s iconic legends, current hit-makers and up-and-coming performers. Thousands of country music fans from around the world attend the festival each year, enjoying live performances, autograph signings, family activities, and more. Lay’s is the official snack of this year’s CMA Music Festival and the sponsor of the Lay’s Stage at Bridgestone Plaza, which will welcome dozens of popular performers throughout the event.

The Lay’s/Dollar General CMA Music Festival sweepstakes is only open to legal residents of the 50 United States and District of Columbia, 18 and older.  Visit www.dollargeneral.com for more information. To learn more about the CMA Music Festival, visit www.CMAfest.com.

About Lay’s
Lay’s potato chips is one of the billion-dollar brands that makes up Frito-Lay North America, the $13 billion convenient foods business unit of PepsiCo (NYSE:  PEP), which is headquartered in Purchase, NY.  Learn more about Lay’s by visiting www.facebook.com/lays.

About PepsiCo
PepsiCo offers the world's largest portfolio of billion-dollar food and beverage brands, including 19 different product lines that generate more than $1 billion in annual retail sales each. Our main businesses -- Quaker, Tropicana, Gatorade, Frito-Lay, and Pepsi Cola -- also make hundreds of other enjoyable and wholesome foods and beverages that are respected household names throughout the world. With net revenues of approximately $60 billion, PepsiCo’s people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo’s promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment, including by conserving energy and water usage, and reducing packaging volume; to provide a great workplace for our associates; and to respect, support, and invest in the local communities where we operate. For more information, please visit www.pepsico.com.
 
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About Dollar General Corporation
Dollar General Corporation has been delivering value to shoppers for more than 70 years. Dollar General helps shoppers Save time. Save money. Every day!® by offering products that are frequently used and replenished, such as food, snacks, health and beauty aids, cleaning supplies, basic apparel, house wares and seasonal items at low everyday prices in convenient neighborhood locations. With more than 9,300 stores in 35 states, Dollar General has more retail locations than any retailer in America. In addition to high quality private brands, Dollar General sells products from America's most-trusted manufacturers such as Procter & Gamble, Kimberly-Clark, Unilever, Kellogg's, General Mills, Nabisco, Hanes and PepsiCo. Learn more about Dollar General at www.dollargeneral.com.

About CMA Music Festival
Celebrating its 40th anniversary this year, CMA Music Festival is an unparalleled music experience. Taking place Thursday through Sunday, June 9-12, this event brings the music industry together with fans from around the world. The 2011 CMA Music Festival will once again be filmed for an ABC Television Network special to air later this summer. Four-day ticket packages are on sale and fans can purchase tickets through Ticketmaster at Ticketmaster.com or (800) 745-3000. Tickets can also be purchased through CMAfest.com or (800) CMA-FEST. Ticket prices are based on the level of seating at LP Field for he Nightly Concerts and range from $115 to $325 plus handling fees. Fans should order their tickets now to guarantee their place at the event USA Today named “the crown jewel of Country Music festivals” and the reigning winner of the International Entertainment Buyers Association’s (2004, 2006, 2008, and 2010) LIVE! Award for Festival of the Year. Visit CMAfest.com for more information.