Tostitos Invites Consumers to Rediscover the Tortilla Chip with New Tostitos® Artisan Recipes™

November 15, 2010

Available in Two Flavors – Roasted Garlic & Black Bean and Fire-Roasted Chipotle – Tostitos Artisan Recipes Offers 100 Percent Natural Ingredients Baked Into Every Chip

PLANO, Texas - From everyday gatherings to New Year’s celebrations, the winter months are known as the season of entertaining. This year, hosts and hostesses across the country have a delicious new addition to help them add flavor to just about any eating occasion – new Tostitos® Artisan Recipes™ tortilla chips. Available in two distinctive flavors — Roasted Garlic & Black Bean and Fire-Roasted Chipotle, Tostitos Artisan Recipes are made with 100 percent natural ingredients, like real black beans, garlic and chipotle peppers that are added right into the chips, along with a unique blend of nine flavorful grains, to deliver an authentic and delicious taste experience you can see and taste.

“Since first entering the market more than 30 years ago, Tostitos tortilla chips have been known for bringing people together to share fun, memorable experiences, making our great-tasting chips the must-have staple for just about any type of event or gathering,” said Justin Lambeth, vice president of marketing, Frito-Lay North America. “With the introduction of Artisan Recipes, we’ve put a new spin on the classic tortilla chip, baking real ingredients into every chip for a taste so unexpected and delicious, consumers can enjoy them straight from the bag.”

Tortilla chips continue to be an everyday favorite for consumers across the U.S. Tostitos Artisan Recipes offers tortilla chip fans an exciting new twist on this popular snack. Each flavor is made from high-quality whole-white corn and real ingredients like black beans, garlic and chipotle peppers that are baked in before cooking for a truly one-of-a-kind flavor. Each serving of Tostitos Artisan Recipes provides eight grams of whole grains. The recommended daily allowance of whole grains is 48 grams.
 
Roasted Garlic & Black Bean and Fire-Roasted Chipotle Artisan Recipes tortilla chips are available in 9 ¾ oz. bags for $3.99 each.  For more information on Tostitos Artisan Recipes, visit www.tostitos.com.  

Tostitos is one of the many brands that make up Frito-Lay North America, the $13 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY.  In addition to Frito-Lay, PepsiCo business units include Pepsi-Cola, Quaker Foods, Gatorade and Tropicana. Learn more about Frito-Lay at the corporate Web site, http://www.fritolay.com/, the Snack Chat blog, http://www.snacks.com/ and on Twitter at www.twitter.com/fritolay.

PepsiCo offers the world's largest portfolio of billion-dollar food and beverage brands, including 19 different product lines that each generates more than $1 billion in annual retail sales. Our main businesses - Frito-Lay, Quaker, Pepsi-Cola, Tropicana and Gatorade - also make hundreds of other nourishing, tasty foods and drinks that bring joy to our consumers in more than 200 countries. With annualized revenues of nearly $60 billion, PepsiCo's people are united by our unique commitment to sustainable growth, called Performance with Purpose. By dedicating ourselves to offering a broad array of choices for healthy, convenient and fun nourishment, reducing our environmental impact, and fostering a diverse and inclusive workplace culture, PepsiCo balances strong financial returns with giving back to our communities worldwide. For more information, please visit www.pepsico.com.