Lay’s Happiness Exhibit Celebrates Moms By Spreading Simple Happiness

May 3, 2010

Free Video Upload Tool Allows Consumers to Create a Personalized Card for Mother’s Day

PLANO, Texas — In honor of Mother’s Day, Lay’s, America’s favorite potato chip, expanded its online “Happiness Exhibit,” to help set simple happiness in motion. Beginning today, people can visit the exhibit at lays.com to create a one-of-a-kind Mother’s Day video greeting card. For a quick, easy and free gift that mom will adore, consumers can upload pictures and captions, then add a background and music to create their own customized videos.

Lay’s, a brand of PepsiCo’s Frito-Lay division, is celebrating simple happiness across America with a growing collage of more than 15,000 photos submitted by consumers. From this online exhibit, select photos will also be chosen to be featured on millions of Lay’s potato chip bags sold nationwide, and in commemorative ads in upcoming issues of PEOPLE magazine.

Pictures to be considered for the Lay’s bags can be uploaded now until May 17, 2010. A special Mother’s Day ad will be featured in the May 10th issue of PEOPLE magazine and photos for an American Summer-themed ad will be running in the May 24th issue. In addition, visitors to the exhibit can also interact with fun applications such as Smile-O-Grams, video e-cards and wallpapers.

“With Mother’s Day just around the corner, we’re excited to help honor all moms through the Lay’s Happiness Exhibit by highlighting simple, happy moments,” explains Ram Krishnan, director, marketing, Frito-Lay North America. “We know that people truly treasure making happy moments last through photography. Whether they are old photos or new ones, moms always appreciate the memories.”

To help kick-off the “Happiness Exhibit,” a Lay’s “Simple Happiness” truck traveled around New York City on National Potato Chip Day (Sunday, March 14) delivering 10,000 free bags of Lay’s potato chips to New Yorkers at iconic locations including Times Square, Herald Square, Bryant Park and Central Park.

The Lay’s brand began a repositioning in early 2009 that introduced a new theme line, “Happiness is Simple,” designed to uniquely celebrate the brand, its place in people’s lives and its role in bringing people together for life’s simple pleasures. The campaign highlights the simplicity of Lay's potato chips at a time when consumers are looking for simplicity. The foundation message, “Happiness is Simple,” also echoes the simplicity of the ingredients in each serving of Lay’s Classic potato chips - just potatoes, all-natural oil and a dash of salt.

Frito-Lay North America is the $13 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate Web site, fritolay.com, the Snack Chat blog, snacks.com and on Twitter at twitter.com/fritolay.

PepsiCo offers the world's largest portfolio of billion-dollar food and beverage brands, including 19 different product lines that each generates more than $1 billion in annual retail sales. Our main businesses - Frito-Lay, Quaker, Pepsi-Cola, Tropicana and Gatorade - also make hundreds of other nourishing, tasty foods and drinks that bring joy to our consumers in more than 200 countries. With annualized revenues of nearly $60 billion, PepsiCo's people are united by our unique commitment to sustainable growth, called Performance with Purpose. By dedicating ourselves to offering a broad array of choices for healthy, convenient and fun nourishment, reducing our environmental impact, and fostering a diverse and inclusive workplace culture, PepsiCo balances strong financial returns with giving back to our communities worldwide. In recognition of its continued sustainability efforts, PepsiCo was named for the third time to the Dow Jones Sustainability World Index (DJSI World) and for the fourth time to the Dow Jones Sustainability North America Index (DJSI North America) in 2009. For more information, please visit pepsico.com.