Fritos Brand Gives Fans Chance to Become a Minor League Baseball™ General Manager for a Weekend

April 19, 2010



PLANO, Texas - FRITOS Corn Chips, the “Official Snack of Minor League Baseball” and a leading brand from PepsiCo’s Frito-Lay division, is offering fans the opportunity to become an honorary general manager (GM) for a weekend. Starting today, baseball fans can enter at www.milb.com/fritos for the chance to win a “GM Experience” for themselves and a guest with one of the following Minor League Baseball (MiLB™) teams: Portland Sea Dogs (Portland, Maine); Durham Bulls (Durham, N.C.); Memphis Redbirds (Memphis, Tenn.); New Orleans Zephyrs (New Orleans, La.); Las Vegas 51s (Las Vegas, Nev.); or San Antonio Missions (San Antonio, Texas).

“Fritos corn chips, like baseball, have always been a part of American family traditions and fun-filled gatherings,” said Christy Kulka, brand manager, Fritos. “We are excited to bring the ultimate baseball experience to our Fritos fans and help them make memories that will last a lifetime.”

“Minor League Baseball is excited to join with the Fritos brand to bring this GM Experience to our fans,” said Pat O’Conner, MiLB President. “Minor League Baseball fans are passionate about their towns and their local talent. This GM Experience will give them the inside track to what it’s like to manage a team and bring an entire community together at the ballpark.”

The Fritos Minor League Baseball GM Experience sweepstakes begins today, April 19, and runs through June 27. Five lucky winners will win the prize of a two-night trip to the city of the MiLB team of their choice including, air transportation, hotel accommodations, premium-level seats at the stadium, an autographed replica team jersey, a stadium tour, spending money, an opportunity to attend team meetings and assist with on-field promotions, and an honorary General Manager certificate.

The sweepstakes is only open to legal residents of the 50 United States and District of Columbia, 18 and older.  Visit www.milb.com/fritos for more information.

About Minor League Baseball
Minor League Baseball is the governing body for all professional baseball teams in the United States, Canada and the Caribbean that are affiliated with Major League Baseball through their farm systems. The Minor League Baseball Office is located in St. Petersburg, Fla. With 176 teams in the United States, Canada and Mexico, fans are coming out in unprecedented numbers to this one-of-kind experience that can only be found at our ballparks. From the electricity in the stands to the excitement on the field, Minor League Baseball has provided affordable family-friendly entertainment to people of all ages since its founding in 1901. In 2009, over 41.6 million baseball fans went through the turnstiles to see the future stars of the sport hone their skills at Minor League Baseball ballparks. With Minor League Baseball, "It's Fun to be a Fan!"

For more information about Minor League Baseball, visit http://www.minorleaguebaseball.com/.

About Frito-Lay
Frito-Lay North America is the $12 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY.  Learn more about Frito-Lay at the corporate Web site, http://www.fritolay.com/, the Snack Chat blog, http://www.snacks.com/ and on Twitter at www.twitter.com/fritolay.

PepsiCo offers the world’s largest portfolio of billion-dollar food and beverage brands, including 18 different product lines that each generate more than $1 billion in annual retail sales.  Our main businesses – Frito-Lay, Quaker, Pepsi-Cola, Tropicana and Gatorade – also make hundreds of other nourishing, tasty foods and drinks that bring joy to our consumers in over 200 countries.  With more than $43 billion in 2008 revenues, PepsiCo employs 198,000 people who are united by our unique commitment to sustainable growth, called Performance with Purpose.  By dedicating ourselves to offering a broad array of choices for healthy, convenient and fun nourishment, reducing our environmental impact, and fostering a diverse and inclusive workplace culture, PepsiCo balances strong financial returns with giving back to our communities worldwide.  For more information, please visit http://www.pepsico.com/.