Frito-Lay and the National Football League Name Colts Fans from Marion, Ind., as NFL’s ‘Most Fanatical Family’

January 14, 2010

Dru McCoy and the Barnes Family to Receive VIP Trip to Super Bowl XLIV After Fans Around the Country Voted Them the Winners

PLANO, Texas and NEW YORK - PepsiCo’s Frito-Lay North America division and the National Football League today announced that Dru McCoy and the Barnes Family – longtime Indianapolis Colts fans from Marion, Ind. – are the winners in the search for the NFL’s “most fanatical family” and will receive a VIP trip to Super Bowl XLIV. McCoy and her family were named the NFL’s “most fanatical family” after fans around the country cast nearly 400,000 votes in the contest.

“We are absolutely thrilled fans voted us the NFL’s ‘most fanatical family’ and that we get to go to the Super Bowl,” McCoy said. “Our passion for the Indianapolis Colts has always been a fun and exciting way to bring our family together. Now it’s extra special knowing that we’re going to the Super Bowl and will have a family memory that will last a lifetime. And, of course, we’re especially excited because the Colts could be one of the teams playing at Super Bowl XLIV.”

The family’s prize features a five-day/four-night trip to attend Super Bowl XLIV, which will be played Sunday, Feb. 7, at Dolphin Stadium in South Florida. The trip includes round-trip air transportation, hotel accommodations, suite tickets to Super Bowl XLIV, and tickets to the Super Bowl Saturday Night Party and NFL Tailgate Party. Dru McCoy’s husband, Kevin, daughter Kaitlin, mother, Phyllis Barnes, sister Tonee Pieroni, and even brother-in-law Carl – the lone Green Bay Packers fan of the bunch – will all join Dru to travel to South Florida for The Big Game.

McCoy and her family never miss watching a Colts game, and even plan their family get-togethers around game days and decorate their home with Colts memorabilia.

McCoy and her family beat out nearly 1,000 other families from around the country who entered the Frito-Lay and the NFL’s “Calling All Families” contest this past fall by submitting a photograph of their family on game day and an essay describing why they thought they should be named the NFL’s most fanatical family. A panel of judges composed of Frito-Lay and NFL executives then selected eight semi-finalists based on several criteria, including team spirit, enthusiasm for the game and demonstration of family gathering. Each semi-finalist and their families traveled to NFL Films to record a video bringing to life their enthusiasm for their favorite NFL team, and thousands of fans watched the videos online and voted to determine the winner. McCoy and her family’s video can be seen online at www.nfl.com/callingallfamilies.

"Dru and her family’s creative submission and passionate loyalty to the Colts makes them truly deserving of the NFL ‘most fanatical fan’ honor,” says Justin Lambeth, Frito-Lay Marketing Vice President. “Frito-Lay snack chips and dips also bring something special to game watching, and we’re happy to give Dru and her family a memory that will last for years to come.”

“In a year of great competition and memorable plays on-the-field, Dru McCoy and her family showed us they have what it takes off-the-field to make it to the Super Bowl,” says Mark Waller, Chief Marketing Officer of the NFL.  “We are pleased to have our most passionate fans, the McCoy and Barnes families, join us in South Florida at Super Bowl XLIV.”
Frito-Lay North America is the $12 billion convenient foods business unit of PepsiCo. Learn more about Frito-Lay at the corporate Web site, http://www.fritolay.com/, the Snack Chat blog, http://www.snacks.com/, and on Twitter, @fritolay.

PepsiCo offers the world’s largest portfolio of billion-dollar food and beverage brands, including 18 different product lines that each generates more than $1 billion in annual retail sales.  Our main businesses – Frito-Lay, Quaker, Pepsi-Cola, Tropicana and Gatorade – also make hundreds of other nourishing, tasty foods and drinks that bring joy to our consumers in over 200 countries.  With more than $43 billion in 2008 revenues, PepsiCo employs 198,000 people who are united by our unique commitment to sustainable growth, called Performance with Purpose.  By dedicating ourselves to offering a broad array of choices for healthy, convenient and fun nourishment, reducing our environmental impact, and fostering a diverse and inclusive workplace culture, PepsiCo balances strong financial returns with giving back to our communities worldwide.  For more information, please visit www.pepsico.com.