Frito-Lay’s TrueNorth® Brand Introduces Two New Flavors Just for the Holidays

December 14, 2009

Line of 100% Natural Nut Snacks Now Features Cranberry, Vanilla and White Chocolate Combinations

PLANO, Texas - The TrueNorth brand, PepsiCo’s Frito-Lay line of 100 percent natural nut snacks, is continuing its commitment to provide consumers with extraordinary nut snacks, with the addition of two new unique holiday flavors: Almond Cranberry Vanilla and Almond Cranberry Vanilla in White Chocolate. Inspired by traditional holiday flavors, these clusters combine the perfect blend of roasted almonds, cranberries and a touch of vanilla. Like the other varieties in the TrueNorth line Frito-Lay launched last year, each of the holiday flavors offers consumers a different snacking experience fit for a wide range of occasions.

“With these holiday flavors, we’re offering consumers a delicious, unique snacking experience with a hint of holiday sweetness,” said Michelle Rule, Director of Marketing, TrueNorth brand, Frito-Lay North America. “Plus, these snacks provide the added convenience and benefit of resealable packaging to make them easy to share with family and friends.”

These holiday TrueNorth snacks are currently available in two distinctly different flavors, including:

• Almond Cranberry Vanilla Clusters: With a surprising hint of natural sweetness, these delicious 100% natural nut clusters combine the perfect blend of roasted almonds, cranberries and a touch of vanilla; transforming simple, wholesome ingredients into extraordinary snacking experiences. Now available at select national retailers.

• Almond Cranberry Vanilla Clusters in White Chocolate: Covered with a delicious layer of pure white chocolate, these 100% natural nut clusters have the perfect blend of roasted almonds, cranberries and a touch of vanilla. They are the perfect holiday snack to share with family and friends for a special treat. Now available exclusively at Sam’s Club stores.

The new TrueNorth holiday flavors are currently available nationally for a limited time in the nut aisle of select retailers for $3.29 per 5 oz bag and at Sam’s Club for $8.34 per 18 3/4 oz box that’s perfect for sharing with friends. TrueNorth first launched in 2008 with Pecan-Almond-Peanut Clusters, Almond Clusters, Pistachio Crisps and Almond Crisps.  For more information on TrueNorth brand and where to buy these extraordinary new snack varieties, visit http://www.truenorthsnacks.com/

Frito-Lay North America is the $12 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY.  In addition to Frito-Lay, PepsiCo business units include Pepsi-Cola, Quaker Foods, Gatorade and Tropicana. Learn more about Frito-Lay at the corporate Web site, http://www.fritolay.com/, the Snack Chat blog, http://www.snacks.com/ and on Twitter at www.twitter.com/fritolay.

PepsiCo offers the world’s largest portfolio of billion-dollar food and beverage brands, including 18 different product lines that each generate more than $1 billion in annual retail sales.  Our main businesses – Frito-Lay, Quaker, Pepsi-Cola, Tropicana and Gatorade – also make hundreds of other nourishing, tasty foods and drinks that bring joy to our consumers in over 200 countries.  With more than $43 billion in 2008 revenues, PepsiCo employs 198,000 people who are united by our unique commitment to sustainable growth, called Performance with Purpose.  By dedicating ourselves to offering a broad array of choices for healthy, convenient and fun nourishment, reducing our environmental impact, and fostering a diverse and inclusive workplace culture, PepsiCo balances strong financial returns with giving back to our communities worldwide.  For more information, please visit www.pepsico.com.