Frito-Lay Names Winner of ‘Inspire Us’ Contest

September 24, 2009

Mom’s winning story will be turned into an animated webisode as part the PepsiCo business unit’s “Only in A Woman’s World” campaign

PLANO, Texas – PepsiCo’s Frito-Lay North America today named Boise, Idaho, mom Stacy Lynn Miller as the winner of its “Inspire Us” contest for her real-life story of a frazzled ride home in rush hour traffic. Stacy and a guest will receive a “girls weekend” to New York City, where they will watch her winning story be made into an animated “Only in a Woman’s World” webisode. Frito-Lay’s “Only in a Women’s World” multimedia campaign humorously addresses those “that’s so true moments” that women can relate to. The campaign chronicles the adventures of four animated friends – Anna, Cheryl, Nikki and Maya.

“We asked fans of the ‘Only in a Women’s World’ campaign to ‘Inspire Us’ and that is exactly what they did,” said Becky Frankiewicz, vice president, portfolio marketing, Frito-Lay North America. “We had more than 2,000 submissions that celebrated the moments – sometimes humorous, sometime ironic – that we all experience as women. However, Stacy Lynn’s story embodied the true voice of the ‘Only in a Woman’s World’ campaign – relatable, unique and laugh-out-loud funny.”

“I would never have thought my really embarrassing moment would be rewarded, let alone re-created for posterity and shared with the world,” said Stacy Lynn. “But the reason I shared my story in the first place is that women need to remember to laugh and keep moving forward. I’m thrilled my story was selected, and I hope women see themselves in it and laugh.”

Stacy Lynn’s story showed how having no air conditioning on a hot summer day can turn a routine drive into a road rage-worthy event -- unless you have a very observant child in the backseat and the ability to laugh at yourself. Stacy Lynn is a single mom who loves to stay active with her daughter by riding bikes, playing games and going on the swings in the park, which she says is “not only fun but good for the soul.” She relieves stress by dancing in her living room and singing at the top of her lungs. Stacy Lynn’s favorite pastime is sleeping. In fact, “Sleeping in late should be a law.”

Between July 1 and August 17, “Inspire Us” contest participants were asked to submit up to five funny stories to http://www.awomansworld.com/#/InspireUs for the chance win a trip to New York to watch their winning story be made into an animated webisode which will premiere this November.

The “Only in a Woman’s World” multi-media campaign explores what’s top of mind with women through light-hearted, comical videos, comic strips and interactive online games and shareable e-cards.

Through its multimedia campaign, Frito-Lay has rolled out a portfolio of products developed specifically with women in mind. These include SmartFood popcorn clusters, which give women the indulgent flavors they love and also fiber and calcium - nutrients they often don’t get enough of. Baked! Lay’s Southwestern Ranch potato crisps uses innovative technology to bake spices into each crisp, which delivers great flavor without increasing fat content. For those women who love Frito-Lay’s most popular brands, Mini Bites versions of Doritos tortilla chips, SunChips whole grain snacks, Fritos Corn Chips, Cheetos cheese flavored snacks are available in 100-calorie packages.

Frito-Lay North America is the $12 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. In addition to Frito-Lay, PepsiCo business units include Pepsi-Cola, Quaker Foods, Gatorade and Tropicana. Learn more about Frito-Lay at the corporate Web site, http://www.fritolay.com/ , the Snack Chat blog, http://www.snacks.com/ and on Twitter at http://www.twitter.com/fritolay. PepsiCo offers the world’s largest portfolio of billion-dollar food and beverage brands, including 18 different product lines that each generate more than $1 billion in annual retail sales. Our main businesses – Frito-Lay, Quaker, Pepsi-Cola, Tropicana and Gatorade – also make hundreds of other nourishing, tasty foods and drinks that bring joy to our consumers in over 200 countries. With more than $43 billion in 2008 revenues, PepsiCo employs 198,000 people who are united by our unique commitment to sustainable growth, called Performance with Purpose. By dedicating ourselves to offering a broad array of choices for healthy, convenient and fun nourishment, reducing our environmental impact, and fostering a diverse and inclusive workplace culture, PepsiCo balances strong financial returns with giving back to our communities worldwide. For more information, please visit http://www.pepsico.com.