Frito-Lay’s TrueNorth® Brand Continues to Follow its Passion by Expanding Offerings in Nut Aisle

September 8, 2009

Contemporary Line of 100% Natural Nut Snacks Now Features Nut/Fruit Combinations


PLANO, Texas - TrueNorth, PepsiCo’s Frito-Lay line of 100 percent natural nut snacks, is continuing to make extraordinary snacks by adding fruit to its unique snacking varieties – nut clusters and nut crisps. The contemporary line of great tasting nut snacks will offer three new distinct flavors – Apple Cinnamon, Citrus Burst and Almond Cranberry – that have at least 4 g of protein in every 1 oz serving. By elevating the “simple nut” into unique nut cluster, nut and fruit cluster and nut crisp snacks, each TrueNorth variety offers consumers a different snacking experience fit for a wide range of occasions.

“Since launching TrueNorth last year, we have truly raised consumers’ expectations of what a nut snack can be,” said Regan Ebert, vice president and general manager, Frito-Lay North America.  “With these new flavors, we’re offering consumers a new snacking experience that we hope will further demonstrate that the traditional nut snack can be extraordinary.”

TrueNorth offers a delicious and wholesome snack to satisfy consumers with a mindful approach to life and wellness. TrueNorth is currently available in two distinctly different varieties:

• TrueNorth Nut and Fruit Clusters: With a surprising hit of natural sweetness, these delicious 100% natural crunchy nut clusters will combine freshly roasted nuts with fruit, transforming simple, wholesome ingredients into extraordinary snacking experiences.  Now available in Apple Cinnamon and Citrus Burst varieties.

• TrueNorth Nut and Fruit Crisps: These delicious 100% natural, light-textured nut crisps are baked to an airy perfection with freshly roasted nuts you can see, taste and crunch. Now available in Almond Cranberry.

The new TrueNorth snack varieties will be available at select retailers, in August for $3.29.  Bags vary in size and price depending on the product.  For more information on TrueNorth brand and where to buy these extraordinary new snack varieties, visit http://www.truenorthsnacks.com/.

TrueNorth is a contemporary brand of 100% natural nut snacks that followed its passion to take a simple nut and make a more extraordinary snack.

Frito-Lay North America is the $12 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY.  In addition to Frito-Lay, PepsiCo business units include Pepsi-Cola, Quaker Foods, Gatorade and Tropicana.  Learn more about Frito-Lay at the corporate Web site, http://www.fritolay.com/, and the Snack Chat blog, http://www.snacks.com/.

PepsiCo offers the world’s largest portfolio of billion-dollar food and beverage brands, including 18 different product lines that each generates more than $1 billion in annual retail sales.  Our main businesses – Frito-Lay, Quaker, Pepsi-Cola, Tropicana and Gatorade – also make hundreds of other nourishing, tasty foods and drinks that bring joy to our consumers in over 200 countries.  With more than $43 billion in 2008 revenues, PepsiCo employs 198,000 people who are united by our unique commitment to sustainable growth, called Performance with Purpose.  By dedicating ourselves to offering a broad array of choices for healthy, convenient and fun nourishment, reducing our environmental impact, and fostering a diverse and inclusive workplace culture, PepsiCo balances strong financial returns with giving back to our communities worldwide.  For more information, please visit www.pepsico.com.