Frito-Lay Launches SmartFood Peanut Butter Apple Popcorn Clusters

August 17, 2009

With addition of fourth flavor in popular SmartFood popcorn clusters line, Frito-Lay continues offering women both delicious taste and nutrition


PLANO, Texas - PepsiCo’s Frito-Lay North America division is continuing its commitment to give women both the indulgent flavors they love and the nutrients they often don’t get enough of, with the addition of a new flavor in its SmartFood popcorn clusters line: Peanut Butter Apple.

SmartFood Peanut Butter Apple flavor was inspired by one of women’s favorite food pairings – peanut butter and apples. It combines peanut butter-glazed popcorn clusters with real dried apple pieces, providing both a sweet and savory flavor in the same bite. Like the three other varieties in the SmartFood line Frito-Lay launched earlier this year, each 1-ounce serving contains 5 grams of fiber, is an excellent source of calcium, and contains no artificial preservatives, colors or flavors.

“We launched SmartFood popcorn clusters because women have told us they struggle to find snacks that offer both the delicious taste they want and the nutrition they need,” says Becky Frankiewicz, vice president of portfolio marketing for Frito-Lay North America. “The response has been tremendous, with women telling us they’re thrilled to finally have an indulgent-tasting snack they don’t have to feel guilty about, so we decided to offer another great flavor.”

SmartFood Peanut Butter Apple joins three other SmartFood popcorn cluster varieties – Chocolate Cookie Caramel Pecan, Honey Multigrain and Cranberry Apple. It’s available nationally for $3.49 in grocery, retail and mass merchandise channels in a 5.5-ounce convenient, re-sealable multi-serve pouch that's perfect for sharing with friends.

SmartFood popcorn clusters is part of Frito-Lay’s first comprehensive effort to reach women. Through this effort, Frito-Lay is offering a portfolio of products that meet women’s varying needs for healthier snacking options, including Baked! Lay’s, Flat Earth baked veggie crisps and 100-calorie packages of Fritos and others of Frito-Lay’s most popular brands. In addition, Frito-Lay’s “Only in a Woman’s World” multimedia campaign explores what’s top of mind with women through light-hearted, comical videos, comic strips and interactive online content. For more information about the products and the campaign, visit www.awomansworld.com/.

Frito-Lay North America is the $12 billion convenient foods business unit of PepsiCo. Learn more at the corporate Web site, http://www.fritolay.com/ and the Snack Chat blog, http://www.snacks.com/.

PepsiCo offers the world’s largest portfolio of billion-dollar food and beverage brands, including 18 different product lines that each generate more than $1 billion in annual retail sales.  Our main businesses – Frito-Lay, Quaker, Pepsi-Cola, Tropicana and Gatorade – also make hundreds of other nourishing, tasty foods and drinks that bring joy to our consumers in over 200 countries.  With more than $43 billion in 2008 revenues, PepsiCo employs 198,000 people who are united by our unique commitment to sustainable growth, called Performance with Purpose.  By dedicating ourselves to offering a broad array of choices for healthy, convenient and fun nourishment, reducing our environmental impact, and fostering a diverse and inclusive workplace culture, PepsiCo balances strong financial returns with giving back to our communities worldwide.  For more information, please visit www.pepsico.com.