Can You Have it All? When it Comes to Snacking Frito-Lay Says Yes!

May 7, 2009

PepsiCo Unit’s New SmartFood Popcorn Clusters Combine Indulgent Taste and Nutrition


Plano, Texas - PepsiCo’s Frito-Lay North America business unit is launching a new snack, SmartFood popcorn clusters, which give women the indulgent flavors they love and also nutrients that they often don’t get enough of. A one-ounce serving of SmartFood popcorn clusters has two grams of fat or less, 120 calories or less, 5 grams of fiber and is an excellent source of calcium (200 mg per ounce).

“Women are looking for delicious treats, but they also want those snacks to be a healthier option,” said Becky Frankiewicz, vice president, portfolio marketing, Frito-Lay North America. “SmartFood popcorn clusters were made to be tasty, without feeling guilty about eating them. They have flavors that women love, like chocolate and caramel, and at the same time deliver meaningful nutrition like fiber.”

SmartFood popcorn clusters come in three varieties – Chocolate Cookie Caramel Pecan, Honey Multigrain and Cranberry Almond flavors.  Portion control and convenience continue to be a priority for consumers.  SmartFood popcorn clusters come in a box with five single-serve one ounce “purse” pouches perfectly sized for on-the-go portioned snacking.  SmartFood popcorn clusters will be available nationally in grocery, retail and mass merchandise.  The line will be sold for $3.49 for one carton of five single-serve packages.

The introduction of SmartFood popcorn clusters is part of Frito-Lay’s first comprehensive effort to reach women. The “Only in a Woman’s World” multi-media campaign explores what’s top of mind with women through light-hearted, comical videos, comic strips and interactive online content.  Frito-Lay is also focusing on a portfolio of products that meet women’s varying needs for healthier snacking options. In addition to SmartFood popcorn clusters, new Baked! Lay’s Southwestern Ranch potato crisps and Flat Earth Spicy Salsa baked veggie crisps use innovative technology to bake spices or dried vegetables into each crisp, which delivers great flavor without increasing fat content. For those women who love Frito-Lay’s most popular brands, Fritos corn chips will also now be available in 100-calorie packages.

The product launch will be advertised online, in print, and on television as part of the “Only in a Woman’s World” animated series.  There will also be targeted sampling events in and out of stores, all across the country.  For more information about the products and the campaign, visit http://www.awomansworld.com/.

Frito-Lay North America is the $11 billion convenient foods business unit of PepsiCo, which is headquartered in Purchase, NY.  In addition to Frito-Lay, PepsiCo business units include Pepsi-Cola, Quaker Foods, Gatorade and Tropicana. Learn more about Frito-Lay at the corporate Web site, www.fritolay.com and the Snack Chat blog, www.snacks.com.