Die-Hard Buckeye And Longhorn Fans Score School-Spirit Opportunity Of A Lifetime With Tostitos "Race To The Bowl"

December 31, 2008

Ohio State University and University of Texas football fans go head-to-head in cross-country race to the Tostitos Fiesta Bowl and chance to win $100,000 scholarship

PLANO, Texas – Fill up the gas tank, grab the Tostitos chips and install your GPS – it’s time to “Race to the Bowl.”  The Tostitos brand today kicked off its “Race to the Bowl,” a competition that puts six die-hard Ohio State University fans head-to-head against six ultimate University of Texas fans in a race across America to the Tostitos Fiesta Bowl and a chance to win $100,000 for their school’s general scholarship fund.  Ohio State University and the University of Texas will compete in the 2009 Tostitos Fiesta Bowl in Glendale, Ariz. on January 5, 2009.

Beginning on New Year’s Eve day in New York City, the teams will compete in a variety of challenges that test their school pride and spirit over the course of a five-day dash across the country, all culminating in a finale where the winning team will be announced live during the Tostitos Fiesta Bowl halftime show broadcast on FOX Sports and presented with a $100,000 scholarship for their university. 

"Tostitos has always been inspired by the commitment and camaraderie of college football’s most die-hard fans and we felt it was only natural to recognize them with an experience they will hopefully remember and share for years to come," said Ann Mukherjee, group vice president, marketing, Frito-Lay North America.  “The Tostitos brand is about bringing friends together to share memorable experiences and the ‘Race to the Bowl’ provides the perfect way to do just that and celebrate the passion and school pride of these impressive groups of fans.  In addition, we are enabling the fans to give back to the school they love with the ultimate prize, a $100,000 scholarship for their university.”

As a long-time supporter of college football and the Fiesta Bowl, the Tostitos brand created its “Race to the Bowl” as a tribute to the ultimate true-blue college football fans and the friendships that can be fostered over the mutual devotion to their team.  From the face painters and hardcore tailgaters, to the fans that brave harsh weather and travel long-distances to support their team, Tostitos recognizes the truly devoted fans as college football’s unsung heroes and is rewarding the most devoted Buckeye and Longhorn fans with the trip of a lifetime with their friends to the 2009 Tostitos Fiesta Bowl and the potential chance to give back to their school with a scholarship contribution.

The teams will face-off for their first two challenges in New York where they will compete in a football drill against the backdrop of the hustle and bustle of Manhattan, and then hit Times Square where they perform their school’s fight songs and earn “tips” from the public. 

Following New York, the teams will travel to their school towns for the next leg of the race where they will have to recruit local fans to demonstrate their school spirit by painting their faces in school colors.  The team painting the most faces wins the challenge. 

After this quick homecoming, the teams will compete in a unique football scoring competition right in the heart of Las Vegas that incorporates all the sites and sounds of The Strip, and then rush to the airport for the next flight to Glendale, Ariz. where they will complete a football training camp-style obstacle course before crossing the finish line inside Cardinal Stadium. 

Teams earn 15-second deductions towards their total race time for winning each challenge, and the team with the fastest overall time wins the Tostitos “Race to the Bowl” and the $100,000 for their school’s scholarship fund.

The competing teams were selected from more than 1,000 entries submitted through the official Tostitos “Race to the Bowl” Facebook page.   The team members and their home towns include:

University of Texas
• Tiffany Fogarty,  Austin, TX
• Shawn Fogarty,  Austin, TX
• Scott Hauptmann,  Kyle, TX
• Jeffrey Judkins, Austin, TX
• Megan Luther, Austin, TX
• Dani Peebles, Austin, TX 

Ohio State University
• Julie Barnes, Cleveland, OH
• Jonathan Crawford, Cleveland, OH
• Kristi Diles, Columbus, OH
• Jay Klauminzer, Cleveland, OH
• Jay Klauminzer, Sr., Columbus, OH
• Suellen Klauminzer, Cleveland, OH

Fans can stay up-to-date on the race by visiting the official Tostitos “Race to the Bowl” Facebook page at www.Facebook.com/TostitosRaceToTheBowl

Frito-Lay has been a comprehensive marketing and media partner with the Fiesta Bowl, which includes title sponsorship of the game for the Tostitos brand, since 1996.

About Tostitos and Frito-Lay

The Tostitos brand, a registered trademark of Frito-Lay North America, provides a full line of tortilla chips and dips including Tostitos Restaurant Style Tortilla Chips, Tostitos Gold Bite Size Tortilla Chips, Tostitos Scoops! Tortilla Chips, Tostitos Salsa and Tostitos Salsa con Queso. 

Frito-Lay North America is the $11 billion convenient foods business unit of PepsiCo, which is headquartered in Purchase, NY.  In addition to Frito-Lay, PepsiCo business units include Pepsi-Cola, Quaker Foods, Gatorade and Tropicana.