Doritos Crowns "The Quest" Challenge Winner in Las Vegas

July 31, 2008

Three Finalists Compete In Mental and Physical Challenges to Win a One-of-a-Kind $100,000 Artifact

PLANO, Texas - After successfully completing the Doritos “THE QUEST” challenge, 23- year-old John Wright of Rock Hill, S.C. has emerged as the winner, claiming a triangular solid gold artifact valued at $100,000. The Doritos “THE QUEST” challenge began with an online adventure featuring interactive puzzles and moved into an intense real world experience in Las Vegas, Nev. Fans of Doritos “THE QUEST” can view “behind-the-scenes,” blow-by-blow footage captured from the competition on in early August.

Beginning May 2008, Doritos invited fans across the country to participate in an immersive alternative reality game in a quest for a mysterious treasure worth $100,000. Participants started by guessing the flavor of a mystery chip known only as “THE QUEST” which then directed them to Once players logged on, they found their first set of challenges. Over the next five weeks, participants faced two additional chapters and a final puzzle each of which were increasingly difficult and intense. Clues for each chapter were hidden every where from packaging to game play – interconnecting a large puzzle that eventually revealed the location of the $100,000 treasure as Las Vegas, Nev.

Three finalists had the opportunity to experience the adventure and challenges of “THE QUEST” in the physical world in Las Vegas. Once there, winning required the finalists to overcome rigorous physical challenges including a breathtaking leap between two boats on Lake Mead and rappelling down the edge of Devil’s Rock as well as intense mental challenges such as solving an anagram in a dark elevator lit with black lights at Planet Hollywood Resort & Casino. Wright competed against two other Doritos “THE QUEST” finalists – Travis Hogg and David Hutz.

“This entire experience has been so surreal and filled with non-stop action since we arrived in Las Vegas,” said John Wright. “Doritos has created an intense feeling both online and in the real world. By far my favorite challenge was the racing speedboat stunt on Lake Mead.”

A resident of Rock Hill, S.C., John immersed himself in “THE QUEST” challenge from start to finish. A fan of online puzzles, John quickly deciphered the symbol alphabet that was used throughout the online portion of “THE QUEST” challenge. After being named one of three finalists, John packed his bags for Las Vegas, Nev. where he ultimately began the final challenge 45 seconds behind the other two contestants, but came from behind to solve the final cryptex to win it all.

The three finalists were in the first group to successfully solve the puzzles online and move on to experience “THE QUEST” in the real world. Each beat more than 70,000 other entrants nationwide that attempted to solve the online “THE QUEST” challenge between May 23, 2008 and June 28, 2008. Finalists include 23-year-old graphic designer John Wright from Rock Hill, S.C., 22-year-old graphic designer Travis Hogg from Austin, Texas and 32-year-old software architect David Hutz from Herndon, VA who competed on behalf of his father, Jim Hutz, from Carefree, Ariz.