Sunchips Gets Into the Business of Helping

July 25, 2008

Sixth Episode in TV Series on the Rebuilding of Greensburg, Kansas Chronicles Groundbreaking of SunChips Business Incubator


PLANO, Texas - This Sunday, July 27 (9:00 PM ET/PT) on Planet Green’s 13-part television series Greensburg, the residents of Greensburg learn that a vital part of the town’s redevelopment – the return of businesses – has been funded by SunChips, Frito-Lay’s popular line of multigrain snacks. The SunChips brand committed $1 million dollars to support a business incubator, which will house 10 local businesses and provide the economic infrastructure to support the return of Greensburg residents.

On May 4, 2007, a deadly tornado struck Greensburg, Kansas, destroying 95 percent of the town. Capturing compelling human stories as Greensburg residents experience the sustainable rebirth of their community, Greensburg shows that when individuals, companies and communities come together, the results are a dramatic improvement to social, economic and environmental living conditions. Greensburg, which is executive produced by actor and environmentalist Leonardo DiCaprio’s production company, Appian Way, and Craig Piligian’s Pilgrim Films & Television, began airing June 15 on Discovery Communications’ new 24-hour eco-lifestyle and entertainment channel, Planet Green.

Inspired by the town’s desire to rebuild as an environmentally friendly and sustainable community, the SunChips brand announced it would provide funding to help build a business incubator, which is expected to open before the end of this year. This upcoming episode captures a special ceremony on the one-year anniversary of the tornado in Greensburg and the groundbreaking for the SunChips Business Incubator. A grant from the United States Department of Agriculture is also helping to bring back the community.

“Our commitment to help bring ‘Main Street’ back to Greensburg is important, but our efforts will be even more powerful if it motivates others to get involved too,” said Gannon Jones, vice president, marketing, Frito-Lay North America. “By capturing our efforts as part of a compelling and engaging story line we hope viewers will be moved, as we were, to take their small steps toward a better planet, and to help re-build Greensburg.”

In line with how Greensburg is being rebuilt as an eco-friendly town and the SunChips brand’s ongoing commitment to green, renewable energy, the business incubator will be solar-powered. In addition to supporting the local businesses, the SunChips brand will help rebuild the home of one of its own associates, which was devastated in the tornado last year.

Another result of the devastating tornado was the destruction of the tree canopy in Greensburg. To help re-green Greensburg, the SunChips brand will donate $1 for the replanting of trees for each person who adds a new SunChips/Greensburg widget to their Facebook profile. For more information and to access the SunChips “Green Greensburg” application on Facebook, visit http://www.sunchips.com/.

The Kroger Co., which has supported the Greensburg rebuilding efforts in a number of ways, including reopening a Dillons/Kwik Shop grocery and gas store to serve the Greensburg community, is also partnering with the SunChips brand to get its customers involved in helping Greensburg. A national display event will occur in September, where consumers will learn how they can continue to help Greensburg rebuild.

Frito-Lay North America is committed to reducing its impact on the environment. Since 1999, Frito-Lay has implemented resource conservation programs that utilize innovative programs to reduce the resources needed to make its products. Commitment to sustainable growth is a core Frito-Lay value, as it is for parent company, PepsiCo, which aims to achieve Performance with Purpose.

SunChips multigrain snacks, originally introduced in 1991, contain whole grains, 0 grams of trans fats, and are made with sunflower oil. SunChips multigrain snacks, available in Original, Harvest Cheddar, French Onion and Garden Salsa flavors, provide 18 grams of whole grains per one ounce serving from a blend of corn, oats and wheat.

Frito-Lay North America is the $11 billion convenient foods business unit of PepsiCo, which is headquartered in Purchase, NY. In addition to Frito-Lay, PepsiCo business units include Pepsi-Cola, Quaker Foods, Gatorade and Tropicana.

About Planet Green
Planet Green is Discovery Communications’ global, cross-company initiative with a commitment to document, preserve and celebrate the planet, including the first-ever 24-hour eco-lifestyle television and entertainment network in more than 50 million homes as of June 4, 2008. Planet Green is the multiplatform media destination with a mission. It’s the center for the new green conversation, speaking to people who want to understand green living and to those who truly want to make a difference in meeting the critical challenge of protecting our environment. Planet Green’s unique content, tools and information will enlighten, empower and most importantly, entertain. Planet Green’s platforms include leading eco-lifestyle website Treehugger.com and the recently launched solutions-oriented PlanetGreen.com.