PLANO, Texas – The Doritos brand turned up the volume in snacking today by collaborating with Grammy Award-winning hip-hop artist Missy Elliott to launch Doritos Collisions – a new snack that gives consumers two different flavors of Doritos chips in one bag. Whether enjoying one distinct taste alone or crunching on them together, Collisions lets fans control their intense snacking experience by combining the flavors they crave most. Doritos Collisions are mixed two ways, Doritos Collisions Hot Wings & Blue Cheese tortilla chips and Doritos Collisions Zesty Nacho & Chipotle Ranch tortilla chips. Known for their unconventional and progressive styles, Doritos and Missy Elliott went into the recording studio as part of a new advertising campaign and emerged with an instant hit.
“Doritos fans expect bold moves and Missy Elliott is legendary for her bold approach to making music,” said Ann Mukherjee, vice president, marketing, Frito-Lay North America. “Her unique style of mashing up unconventional yet complementary beats is just what Doritos Collisions is about.”
Elliott, whose new album is scheduled for release later this year, is the co-star of the tortilla chip line’s new TV commercial, scheduled to air in September. The spot opens with Elliott and a sound engineer in a recording studio working on a new mix. Stuck on the flow of the beat, she munches on new Doritos Collisions chips and, inspired by their intense flavor combination unexpectedly decides to spin in a country beat.
“The idea of Doritos Collisions mixing those great flavors is an original idea - just how I like my music,” said Elliott. “I’m all about new experiences and new sounds.”
Elliott is also hosting an interactive experience at http://www.snackstrongproductions.com/, where site visitors can listen to Missy’s “collisions” and customize their own tracks using different music effects and recording their own vocals. Doritos has also teamed up with MySpace to offer users the ability to mash-up their favorite music through simple drag and drop actions. Through cutting edge technology created by Flektor, the Doritos Collisions music mash-up on MySpace offers custom animation and music editing features to create a unique music experience.
“Doritos Collisions mixes two distinct flavored chips in one bag to give the Doritos experience a different spin,” added Mukherjee. “The Doritos brand wanted to give music lovers the opportunity online to create a different spin too by mixing Missy’s music with different genres of music.”
Doritos Collisions tortilla chips are available nationally in two flavor combinations, Hot Wings & Blue Cheese and Zesty Nacho & Chipotle Ranch – $0.99 (2.62 oz) and $3.49 (12.25 oz).
The television and online campaign was created in partnership with advertising agency, Goodby Silverstein & Partners.
Frito-Lay North America is the $10 billion convenient foods division of PepsiCo, which is headquartered in Purchase, NY. In addition to Frito-Lay, PepsiCo divisions include Pepsi-Cola, Quaker Foods, Gatorade and Tropicana.