In Time For Back-To-School: FLAT EARTH® Launches Fruit Crisp and Veggie Crisp Multipacks

August 16, 2007

Brand that Combines Great Taste and Nutrition Adds More Convenience


PLANO, Texas – FLAT EARTH®, the snack that brings great taste and nutrition together in a baked fruit crisp and vegetable crisp, now provides even greater convenience with a new multipack offering. The single serve bag in each multipack is a perfect snack for lunchboxes, as well for snackers seeking a portion-control option.

“Flat Earth crisps have been enthusiastically received by consumers because they address their need for more nutritious snacking options,” said Joe Ennen, group vice president, innovation and growth brands, Frito-Lay North America. “Now with the new multipack offering, Flat Earth makes these nutritious snacks convenient for moms and every day snackers alike.”

Each one ounce serving of Flat Earth crisps contains ½ serving of fruits or vegetables plus other wholesome ingredients, has 0 grams of trans fat, and are a good source of vitamin C. In addition, the baked veggie crisps are an excellent source of vitamin A.

Multipack versions of Flat Earth Farmland Cheddar flavor veggie crisps and Flat Earth Apple Cinnamon Grove flavor fruit crisps are available nationally. Each multipack contains five single-serve bags ($3.49 SRP). Marketing support for Flat Earth crisps includes a Back-to-School-themed national coupon effort, a sampling program and online couponing at www.flatearth.com.

The Flat Earth brand is part of Frito-Lay’s ongoing commitment to offering consumers a wide variety of snacks. Frito-Lay continues to provide leadership and innovation with efforts such as eliminating trans fat from its entire snack chips portfolio and cooking products in healthier oils like sunflower and corn oils.

Frito-Lay North America is the $10 billion branded snacks division of PepsiCo, which is headquartered in Purchase, NY. In addition to Frito-Lay, PepsiCo divisions include PepsiCo Beverages North America, Quaker Foods North America and PepsiCo International.