Tostitos Adds a New Taste to Chips and Dip

May 16, 2007

Introducing Tostitos Flour Tortilla Chips and Tostitos Creamy Spinach Dip and Tostitos Creamy Southwestern Ranch Dip


PLANO, Texas – Frito-Lay today announced the launch of Tostitos flour tortilla chips, which combine a soft crunchy texture with a great subtle flavor and delicate aroma. For the perfect pairing, Frito-Lay also introduced two new dips – Tostitos Creamy Spinach Dip and Tostitos Creamy Southwestern Ranch Dip. Tostitos flour tortilla chips and the two new Tostitos brand dips are available nationwide.

“Chips and dips are often the ‘everyday centerpiece’ around great conversation with friends and family,” said Ann Mukherjee, vice president, marketing, Frito-Lay North America. “New Tostitos flour tortilla chips and Tostitos dairy dips add a delicious new taste for people to share when coming together.”

The versatility of Tostitos flour tortilla chips make them great for any dip -- from tomato-based dips and salsas to creamier dairy-based dips. The new chips, available nationally for $3.49 (10 oz.), are cooked in 100% pure corn oil and contain 0 grams trans fat.

The new Tostitos brand dips are the first white dairy dips under the Tostitos brand, and join the popular Tostitos Salsa and Tostitos Salsa Con Queso dips. The new dips are available in the snack aisle for $3.29 (15.25 oz).

The launch of Tostitos flour tortilla chips is being supported with television advertising, and will also be featured on point-of-sale material. For recipe ideas and product information, visit www.tostitos.com.

Along with Tostitos flour tortilla chips and new Tostitos dips, other recent offerings from the Tostitos brand include Baked! Tostitos Scoops! Tortilla Chips, which combine the lower-calorie and lower-fat benefits of Baked! snacks with the innovative “made-for-dipping” bowl shape of Tostitos Scoops! Tortilla Chips, and all natural Tostitos Picante Sauce.

Frito-Lay North America is the $10 billion convenient foods division of PepsiCo, which is headquartered in Purchase, NY. In addition to Frito-Lay, PepsiCo divisions include Pepsi-Cola, Quaker Foods, Gatorade and Tropicana.