Frito-Lay and The National Arbor Day Foundation 'Make America a Little Greener' by Helping to Plant 300,000 Trees Nationwide

April 19, 2007

Frito-Lay Employees Kick-Off Partnership By Planting Trees Before Dallas Arbor Day Celebration


PLANO, Texas – Frito-Lay North America and The National Arbor Day Foundation today announced their national partnership, “Make America a Little Greener,” which will provide 300,000 tree seedlings for reforestation efforts in areas blighted by natural disasters and to beautify communities. The program kicks off Thursday, April 19, with Frito-Lay employees planting trees along the Katy Trail in Dallas, before the city’s Arbor Day Celebration. This is the second year Frito-Lay has partnered with The National Arbor Day Foundation for the “Make America a Little Greener” program.

“Planting trees is just one of the ways we can demonstrate our commitment to the environment and the communities we are a part of,” said Jeff Swearingen, Vice President of Shopper Marketing for Frito-Lay North America. “The Arbor Day partnership allows us to help our community along Dallas’ Katy Trail, where many trees are diseased and dying, as well as other communities throughout the country.”

The “Make America a Little Greener” program will help plant trees nationally through three major efforts:

  • Community: Frito-Lay and The National Arbor Day Foundation will donate 50,000 trees to community organizations for their members to plant as part of service events across the country. Beginning on National Arbor Day, Friday, April 27, community organizations can apply for the free trees at www.arborday.org/fritolay.

  • In-Store: Frito-Lay and The National Arbor Day Foundation will give away 50,000 tree seedlings to families nationwide through in-store promotional events.

  • Reforestation: Frito-Lay and The National Arbor Day Foundation will plant 200,000 trees throughout the year to reforest areas recently devastated by natural disasters.

“We are excited to grow our partnership with Frito-Lay,” said John Rosenow, president of The National Arbor Day Foundation. “Trees are vital for fresh air and to restore wildlife habitats, filter rainwater, stabilize soil, and reduce erosion for generations to come. This partnership helps make more of America a little greener.”

Frito-Lay North America is the $10 billion convenient foods division of PepsiCo, which is headquartered in Purchase, NY. In addition to Frito-Lay, PepsiCo divisions include Pepsi-Cola, Quaker Foods, Gatorade and Tropicana.

The National Arbor Day Foundation is a nonprofit, environmental and education organization of nearly 1 million members, with a mission to inspire people to plant, nurture, and celebrate trees. More information on the Foundation and its programs can be found at www.arborday.org.