PLANO, Texas – As part of the brand’s ongoing efforts to share moments of joy, Frito-Lay announced today that Lay’s brand potato chips has joined nationally syndicated television series HomeTeam to help deserving families across the country begin a new chapter in their lives. Hosted by former Apprentice star Troy McClain, HomeTeam is a weekly program that provides a real-life look at people realizing their dream of becoming first-time homeowners. HomeTeam has recently been renewed for a third season and beginning today, Lays.com will feature moments of joy from past and upcoming episodes of the television series.
“The Lay’s brand has long celebrated the joy found in the simple pleasures of life,” said Charlie Veraza, vice president, marketing, Frito-Lay North America. “This partnership with HomeTeam helps the Lay’s brand create and share the moments of joy that come from the unforgettable emotional connections made by family, friends and neighbors as they come together to help a deserving family.”
The HomeTeam partnership is part of the Lay’s brand larger strategy and new communication around sharing moments of joy. Lay’s has launched a new national television advertising campaign around this theme, and the theme will continue to be seen in store activation, event marketing and brand partnerships with select organizations dedicated to bringing joy to others.
In addition to providing entertaining television and home ownership for the featured on-screen family, HomeTeam was also created to help the broader audience understand how to achieve their American dream of home ownership. The newly launched HomeTeam Web site, www.hometeam.com, provides first-time home buyers with information on every step of purchasing a home – from tips on finding the perfect home to understanding the finances surrounding a family’s first mortgage.
“HomeTeam embodies the values of family, friendship, community service and pride in a job well done, and shares that with television viewers across the country,” said Stephanie Durham, Executive in Charge of Production for HomeTeam. “The Lay’s brand and HomeTeam are the perfect partners because both organizations are committed to building and sharing joy within the community.”
HomeTeam is produced by LENZ-works Productions out of Salt Lake City and distributed by Litton Entertainment, an independent distributor delivering quality television programming for eighteen years. Litton has introduced programs including Jack Hanna’s Animal Adventures, BusinessWeek Weekend, Consumer Reports, NASCAR Angels, Good Housekeeping Reports, and Explorations with Richard Weise. The company also works to match consumer brands with appropriate content to establish an integrated marketing effort with the goal of building lasting relationships between content and sponsors.
Last year, the Lay’s brand announced it had reduced the saturated fat in its potato chips by more than 50 percent by switching to sunflower oil, a healthier oil – all without changing the great taste. In addition to reducing the saturated fats, the move to sunflower oil increases the mono- and polyunsaturated fats, commonly known as “good fats.” As with Frito-Lay’s entire portfolio of snack chips, Lay’s and Ruffles continue to have 0 grams of trans fat.
Frito-Lay North America is the $10 billion convenient foods division of PepsiCo, which is headquartered in Purchase, NY. In addition to Frito-Lay, PepsiCo divisions include Pepsi-Cola, Quaker Foods, Gatorade and Tropicana.