Oh Boy! Oberto Launches 100 Calorie Jerky Bites

February 23, 2007

New Protein-Packed Snacks Help the Calorie Conscious with Portion Control


SEATTLE, Washington – Building on consumer interest in products that make calorie counting easy, Oh Boy! Oberto today launched its first 100 calorie meat snacks. The company is introducing two varieties, 100 Calorie Original Beef Jerky Bites and 100 Calorie Teriyaki Turkey Jerky Bites. These products will be available nationally at grocery, mass merchandise and convenience stores in February.

“Consumers recognize weight management is an important factor in overall health and wellness,” said Mick Tyler, vice president, marketing, Oberto Sausage Company. “Options like 100 Calorie Oh Boy! Oberto meat snacks provide weight conscious consumers with an easy way to help manage portions of their favorite snacks.”

In addition to portion control products, consumers continue to demand convenient snacks that fit into a healthier lifestyle. The 100 Calorie Oh Boy! Oberto Jerky Bites are high in protein with 13 and 12 grams of protein per 100 calories (Original Beef Jerky Bites and Teriyaki Turkey Jerky Bites respectively) and have 9 and 10 grams of carbohydrates per 100 calories (Original Beef Jerky Bites and Teriyaki Turkey Jerky Bites respectively). In addition, the products contain 0 grams of trans fat, 0.5 gram of saturated fat or less and have 1.5 gram of total fat or less per package. The 100 Calorie Oh Boy! Oberto Jerky Bites are available for $1.99 per package.

“Oh Boy! Oberto beef jerky is a high protein, nutritious snack,” said Tyler. “By offering a 100 calorie version of these delicious meat snacks, we’ve given health conscious consumers another reason to enjoy Oh Boy! Oberto beef jerky.”

The 100 Calorie Oh Boy! Oberto meat snacks also carry PepsiCo’s Smart Spot symbol, which identifies those products that meet the company’s nutrition criteria which are based upon authoritative statements from the Food and Drug Administration and the Institute of Medicine.

Family owned and operated since 1918, Oberto Sausage Company is one of the largest meat snack companies in the nation. Oh Boy! Oberto snacks are distributed nationally by Frito-Lay, a division of PepsiCo. Learn more at www.ohboyoberto.com.