Fans from Ohio State University and University of Florida Put Rivalry Aside and Join Tostitos and Habitat for Humanity Valley of the Sun to Make “Good Things Happen” with Deserving Family

January 1, 2007




PLANO, Texas - The Tostitos Fiesta Bowl delivered another surprise live halftime event, this time by building a new home in partnership with a local Glendale, Ariz. family. With the help of Habitat for Humanity, an international organization dedicated to providing deserving families the resources needed for independent home ownership, the Tostitos brand is sponsoring a one-week “blitz build”. The build is expected to bring together rival fans from Ohio State University and University of Florida to build a home along side the Banks family and complete it in time for the Tostitos BCS National Championship on Jan. 8. Single father Fred Banks was selected to help build and own this house because of his hard work in helping other Habitat families build their homes. Once the house is completed, Mr. Banks and his three-year-old daughter, Natalya will be handed the keys to their new home.

Mr. Banks, an auditor for the Arizona Department of Revenue, was shocked during halftime of the Tostitos Fiesta Bowl when he walked out onto the field expecting to toss a football through a giant bag of Tostitos chips to raise $100,000 for Habitat for Humanity Valley of the Sun. In reality, his winning throw was part of a surprise for Mr. Banks to let him know that he and his daughter are the next Habitat homeowners in the Phoenix area to move into a home of their own.

“My family and I walked out onto the field at the Tostitos Fiesta Bowl thinking we were helping this terrific organization that assists so many people in becoming homeowners,” said house recipient Fred Banks. “A day later we are working with all of these great volunteers on our future home. Words cannot express how thankful we are to Tostitos, Habitat for Humanity Valley of the Sun and all of those who are giving of themselves for my family.”

“Tostitos has a history of fun and rewarding surprises during halftime of the Tostitos Fiesta Bowl,” said Ann Mukherjee, vice president, marketing, Frito-Lay North America. “In the spirit of bringing people together, Tostitos is proud to see fans from Ohio State University and University of Florida put their rivalry and competition aside to help build a house in partnership with the Banks family. It’s the ultimate demonstration of the Tostitos brand motto, ‘Good Things Happen at the Tostitos.”

During a live event at halftime of the Tostitos BCS National Championship, the Banks family will be invited back onto the field and be presented with the keys to their new house. The winner-take-all national championship will be played at University of Phoenix Stadium in Glendale, Ariz. on Jan. 8, 2007, and will air at 6 p.m. MST on FOX.

“While every house we build is a great accomplishment for not only the deserving family but also all of the volunteers who dedicate their time and effort, this build is especially memorable because of the college football fans who are coming together to make it happen,” said Christine Odom, president and CEO, Habitat for Humanity Valley of the Sun. “On behalf of the volunteers, Tostitos and all those who have supported this effort, we wish the Banks family only the best in the future. Welcome home.”

This year’s Tostitos BCS National Championship Game is the first time the Bowl Championship Series will feature a stand-alone championship game between the two teams that finish the season at the top of the BCS standings.

Serving metropolitan Phoenix since 1987, Habitat for Humanity Valley of the Sun is a grassroots ecumenical housing organization whose mission is to eliminate substandard housing. The mission is to build affordable housing and community partnerships that promote spiritual values and individual responsibility. The Valley of the Sun affiliate is one of the most active of the Habitat affiliates and is responsible for the building of more than 400 new homes to date. Currently the affiliate is active in South Phoenix, as well as Chandler, Mesa, Glendale and the Capitol Mall area. Visit Habitat for Humanity Valley of the Sun’s website, http://www.habitataz.org.

Habitat for Humanity International is an ecumenical Christian ministry that welcomes to its work all people dedicated to the cause of eliminating poverty housing. Since its founding in Americus, Ga., in 1976, Habitat has built more than 200,000 houses in nearly 100 countries, providing simple, decent and affordable shelter for more than one million people. For more information, visit www.habitat.org.

The Tostitos brand, a registered trademark of Frito-Lay North America, offers a full line of tortilla chips and dips including Tostitos Restaurant Style Tortilla Chips, Tostitos Multigrain Tortilla Chips, Tostitos Scoops! Chips, all of which are cooked in corn oil, and new Baked! Tostitos Scoops! Chips. Tostitos brand tortilla chips are complimented by a line of dips including Tostitos All Natural Salsa, Tostitos Salsa Con Queso Dip and new Tostitos Picante Sauce. Frito-Lay North America is the convenient foods division of PepsiCo, Inc., which is headquartered in Purchase, N.Y.