PLANO, Texas- Frito-Lay North America today announced that Jaya Kumar is being named Chief Marketing Officer for FLNA, and will report directly to FLNA President and CEO Al Carey. He will now be accountable for traditional marketing practices across the FLNA portfolio of brands, overseeing advertising, media, insights and innovation for the company’s savory snacks.
Kumar joined Frito-Lay in 2005 as Vice President of Consumer Strategy, Insights and Growth and more recently was Group Vice President of Insights, Innovation and Shopper Marketing. In this role, he accelerated the innovation agenda, developed consumer and customer insights and leveraged the company's megabrands in the retail environment. Prior to Frito-Lay, Kumar had 18 years of both international and domestic brand management and sales experience. He will continue leading consumer insights and innovation until a replacement is named in the near future.
“I look forward to Jaya’s building on his strong background in consumer insights and innovation to accelerate the growth of our world class brands and help better transform our portfolio to meet consumer needs,” said Al Carey.
Frito-Lay North America is the $10 billion convenient foods division of PepsiCo, which is headquartered in Purchase, NY. In addition to Frito-Lay, PepsiCo’s principal businesses include Pepsi-Cola beverages; Gatorade sports drinks; Tropicana juices and Quaker foods.