Lay's and Kodak Easyshare Gallery Team Up to "Capture the Smiles of Summer"

May 18, 2006

New Promotion Shares More Than 300 Million Smiles


PLANO, Texas – Two of America’s best known brands, Lay’s potato chips and Eastman Kodak Company, have teamed up to “Capture the Smiles of Summer” by offering free photo stickers printed on high-quality 4 x 6" KODAK paper with every specially marked bag of Lay’s Potato Chips. This Memorial Day season, Lay’s Potato Chips will bring smiles to family gatherings, and a special offer to help people share and remember their fun family memories.

Consumers can redeem codes found on specially marked packages of Lay’s potato chips at www.kodakgallery.com/lays and receive 12 free photo stickers from KODAK EASYSHARE Gallery, the leading online photo service for printing and sharing photos and creating great photo gifts. Consumers may also enter to instantly win one of nearly 150,000 KODAK prizes, with a combined value of more than $1 million, such as a Kodak EasyShare V530 digital camera or free Photo Mugs and Photo Books from KODAK EASYSHARE Gallery.

“Lay’s is known for creating smiles, and Kodak is known for capturing them,” said Jeff Swearingen, vice president shopper marketing, Frito-Lay North America. “Through this partnership, Lay’s and KODAK EASYSHARE Gallery are turning good times with family and friends into great memories.”

The “Capture the Smiles of Summer” promotion begins today nationally and will be supported with online advertising, as well as in-store point-of-sale displays. Consumers can also learn more on specially marked bags of Lay’s Potato Chips and at www.kodakgallery.com/lays. The promotion will run through June 3, 2006.

“The Capture the Smiles of Summer promotion is a great opportunity to introduce millions of Lays customers to the many benefits of the KODAK EASYSHARE Gallery,” said David Rich, vice president of marketing & channel sales, KODAK EASYSHARE Gallery. “The KODAK EASYSHARE Gallery is a fun and convenient way to share all your summer photos with friends and family and create photo gifts like books, calendars and collages to make those summer memories last a lifetime.”

Frito-Lay recently announced it is reducing saturated fat in its leading potato chip brand, Lay’s, by more than 50 percent by switching to NuSun™ sunflower oil, a heart healthy oil – all without compromising taste. In addition to reducing the saturated fats, the move to NuSun sunflower oil increases the mono- and polyunsaturated fats, commonly known as “good fats.” As with Frito-Lay’s entire portfolio of snack chips, Lay’s potato chips continue to have 0 grams of trans fat.

About Eastman Kodak Company
Kodak is the world’s foremost imaging innovator, providing leading products and services to the photographic, graphic communications and healthcare markets. With sales of $14.3 billion in 2005, the company is committed to a digitally oriented growth strategy focused on helping people better use meaningful images and information in their life and work. Consumers use Kodak’s system of digital and traditional image capture products and services to take, print and share their pictures anytime, anywhere; businesses effectively communicate with customers worldwide using Kodak solutions for prepress, conventional and digital printing and document imaging; creative professionals rely on Kodak technology to uniquely tell their story through moving or still images; and leading healthcare organizations rely on Kodak’s innovative products, services and customized workflow solutions to help improve patient care and maximize efficiency and information sharing within and across their enterprise. More information about Kodak (NYSE: EK) is available at www.kodak.com.

Frito-Lay North America is the $10 billion convenient foods division of PepsiCo, which is headquartered in Purchase, NY. In addition to Frito-Lay, PepsiCo divisions include Pepsi-Cola, Quaker Foods, Gatorade and Tropicana.