Frito-Lay Launches 100 Calorie Snack Line

March 13, 2006

New Packaging Takes the Guess Work Out of Portion Control


PLANO, Texas – Frito-Lay today announced the introduction of the snack maker’s 100 Calorie Mini Bites line. The new portion control line is rolling out with 100 calorie offerings of the popular Cheetos and Doritos snacks. These products will be available nationally in February.

“Consumers want products that fit in a health-conscious lifestyle and yet they are unwilling to compromise on taste,” said Jeff Swearingen, vice president, shopper marketing, Frito-Lay North America. “Our 100 Calorie Mini Bites gives consumers ‘snack balance’ – their favorite brands in convenient portion packaging that takes the guess work out of calorie control.”

The new 100 Calorie Mini Bites line includes Baked! Cheetos, Doritos Nacho Cheese, Doritos Cool Ranch and Cheetos Asteroids snacks. The Baked! Cheetos snacks also carry the Smart Spot symbol, which identifies those products that meet PepsiCo’s nutrition criteria which are based upon authoritative statements from the Food and Drug Administration and the Institute of Medicine.

The 100 Calorie Mini Bites will be available nationally with 5 packs per box for $1.99.

The introduction of 100 Calorie Mini Bites is part of Frito-Lay’s ongoing commitment to health and wellness. Frito-Lay continues to provide leadership and innovation in this area with efforts such as eliminating trans fat from its entire snack chips portfolio, cooking products in healthy oils like sunflower and corn oils and offering an array of options for those focused on weight management – from reduced calories, low and no fat products to Multipack 1 oz. packages that make it easier for consumers to have one suggested serving of their favorite snack foods.

Frito-Lay North America is the $10 billion convenient foods division of PepsiCo, which is headquartered in Purchase, NY. In addition to Frito-Lay, PepsiCo divisions include Pepsi-Cola, Quaker Foods, Gatorade and Tropicana.