PLANO, Texas – This spring, Doritos – one of America’s leading snack brands – and Orbitz.com – an online travel leader that treats every customer like a VIP – are giving consumers the opportunity to get up, get out, and get away with a new vacation sweepstakes, Destination Doritos.
Destination Doritos invites its consumers to enter for a chance to win a weekend getaway for four, complete with airfare, provided by Orbitz.com, and hotel, to the Continental U.S. destination of their choice. Two getaway prize packages will be given away every day at Doritos.com, along with thousands of spring-themed vacation prizes including new luggage, travel accessories and handheld GPS units. Consumers can enter to win the Destination Doritos sweepstakes by visiting Doritos now through April 21, 2006.
“The Doritos consumer is all about living life for the moment, and Destination Doritos will give them a fun, high-adventure way to seize the day,” said Jeff Swearingen, vice president shopper marketing, Frito-Lay North America. “Destination Doritos allows each winner to pick the U.S. vacation destination that most excites them.”
The Destination Doritos promotion will be featured nationally on specially marked packages of Doritos Nacho Cheese and Doritos Cool Ranch. Also on pack, consumers can learn how to receive exclusive Orbitz.com promotional codes to save on their next hotel or total vacation (flight + hotel) booking. The program will be supported with radio and online advertising, as well as in-store point-of-sale displays encouraging consumers to visit Doritos.com.
“The Destination Doritos vacation promotion is a unique opportunity to promote that Orbitz is a great place to buy packaged travel,” said Randy Wagner, chief marketing officer of Orbitz. “This partnership is an innovative way for leading packaged travel and packaged goods brands to create a retail win-win at point of sale.”
Doritos, which translated means “little bits of gold,” originally launched in 1966 and has since grown into one of America’s leading savory snack brands with more than $1 billion in annual U.S. sales.
Frito-Lay North America is the $10 billion convenient foods division of PepsiCo, which is headquartered in Purchase, NY. In addition to Frito-Lay, PepsiCo divisions include Pepsi-Cola, Quaker Foods, Gatorade and Tropicana.
Orbitz (www.Orbitz.com) is a leading online travel company that enables travelers to search for and purchase a broad array of travel products, including airline tickets, lodging, rental cars, cruises and vacation packages. Since launching its website www.Orbitz.com to the general public in June 2001, Orbitz has become the third largest online travel site based on gross travel bookings. On Orbitz, consumers can search more than 455 airlines, tens of thousands of lodging properties worldwide and 13 car rental companies. J.D. Power and Associates noted that Orbitz.com had the highest customer satisfaction for independent travel web sites – hotels in its 2005 Independent Hotel Web Site StudySM. Study based on responses from 3,668 consumers who booked their hotel reservations through an independent travel Web site. www.jdpower.com. Orbitz was acquired by Cendant's Travel Distribution Services division in November 2004 and is part of the Consumer Travel Americas group. Sign up for RSS Feeds on Orbitz by visiting http://rss.orbitz.com.