PLANO, Texas - Frito-Lay announced today it will feature a "0 grams trans fat" message on the front of some of America's favorite snack chips. The Tostitos line of tortilla chips will be the first Frito-Lay product to carry the message on the front of the packaging as part of the brand's new look.
In the coming months, the "0 grams trans fat" message will appear on other Frito-Lay snacks including Lay's, Ruffles, Doritos, Fritos and Cheetos.
"Consumers today are becoming increasingly aware of foods containing trans fats," said Stephen Quinn, chief marketing officer, Frito-Lay. "Frito-Lay is now adding the '0 grams trans fat' message on the front of the bag to help consumers make informed snacking choices."
In 2003, the snackfood company completed a conversion to corn oil for Doritos, Tostitos and Cheetos snacks, resulting in zero grams of trans fats in these brands. These products joined Lay's, Ruffles, Fritos and Rold Gold Pretzels that had always contained zero grams of trans fat.
Also in 2003, Frito-Lay was the first company to change the Nutrition Facts panel on the back of packaging to include a trans fat content line. This was done well in advance of the U.S. Food & Drug Administration's 2006 mandate.
In addition to the "0 grams trans fat" message, the full line of Tostitos will be re-launched in new "blue" packaging. The new look includes a change to the Tostitos logo with the two "t's" connecting over a bowl of salsa - the dot on the "i." The Tostitos recipe is unchanged and the tortilla chips have same great taste consumers expect.
"Tostitos plays a role as a 'social snack' helping to create connections between friends and families whether it's at a party, during 'the big game' or at simple everyday get-togethers," said Quinn. "The new logo brings-to-life this idea of making connections while the new 'blue' packaging gives a more consistent, recognizable look to the six different varieties of Tostitos."
Tostitos tortilla chips are available in Tostitos Restaurant Style tortilla chips, Tostitos Scoops!, Tostitos Bite Size Rounds, Tostitos Crispy Rounds, Tostitos Gold and Tostitos Hint of Lime.
Frito-Lay already offers low-fat and better-for-you snacks including Baked Lay's Potato Crisps, Baked Doritos Tortilla Chips, Baked Tostitos Tortilla Chips, Ruffles Reduced Fat Potato Chips, Rold Gold Honey Wheat Pretzels and Rold Gold Heartzel Pretzels.
Frito-Lay North America is the convenient foods division of PepsiCo, which is headquartered in Purchase, NY. In addition to Frito-Lay, PepsiCo divisions include Pepsi-Cola, Quaker Foods, Gatorade and Tropicana.