Snacking Now Made Easier with Frito-Lay's New Smart Snack Ribbon Label

August 5, 2003

PLANO, Texas – Frito-Lay is helping consumers make informed snacking choices with the introduction of a new on-pack ribbon label on some of its snack products, including its Baked! brands. Baked! Lay's potato crisps will be the first product to feature the new Smart Snack ribbon label highlighting some of the product's nutrition information on the front of the bag – zero grams of trans fats, no cholesterol and 1.5 grams of fat per serving, making it easier for consumers to choose a snack that fits into a healthy lifestyle.

Products that feature the Smart Snack ribbon meet criteria developed by Kenneth Cooper, MD, MPH, one of the world's foremost experts on health, nutrition and exercise and founder of The Cooper Aerobics Center. Dr. Cooper created specific nutritional guidelines that Frito-Lay products must meet in order carry the Smart Snack ribbon label. These guidelines include: contains 150 calories or less; less than 35% of calories from fat (usually 5 grams or less); less than 7% of calories from saturated fat (usually 1 gram or less); zero grams of trans fats and 240 milligrams of sodium or less per 1 oz. serving.

"Snacks can be a part of a healthy dietary plan. The key to healthy snacking is found in the foods you choose, the size of your portions, and how frequently you snack," said Dr. Cooper. "It's great to see a leading company like Frito-Lay making it easier for people to make smart snack choices."

The introduction of the Smart Snack label is the latest step Frito-Lay is taking to offer consumers snacks that fit into a healthy lifestyle. Previously, Frito-Lay announced it was eliminating partially hydrogenated cooking oils from its Doritos, Tostitos and Cheetos brands. With this switch, these brands, along with Lay's and Ruffles potato chips will be made with trans-fat-free oils. ,p> "The Smart Snack ribbon label is a key initiative that we are implementing to positively impact the way America snacks," said Tracy LaRosiliere, Vice President of Marketing, Sensible Snacks, Frito-Lay North America. "This new label will serve as a guide for people who are looking for clear direction on the most healthful snack options."

Historically, Frito-Lay has led the industry with low-fat, reduced fat and no-fat products. In 1962, the company acquired Rold Gold pretzels. In the early 80s, Frito-Lay moved to using polyunsaturated oils in its snacks. In the mid 80s, the company launched Reduced Fat Ruffles potato chips. In the early 90s, the great tasting Baked! Lay's potato crisps and Baked! Tostitos tortilla chips were first introduced along with a line of salsas. Most recently, Frito-Lay introduced Baked! Doritos tortilla chips, Reduced Fat Cheetos snacks and a new line of Natural snacks.

Frito-Lay is the convenient fun foods division of PepsiCo, Inc., which is headquartered in Purchase, NY. Frito-Lay makes and sells some of America's favorite snack brands including Lay's potato chips, Ruffles potato chips, Doritos tortilla chips, Tostitos tortilla chips and Cheetos cheese-flavored snacks. The company also offers a wide variety of low-fat, reduced fat and no-fat snacks like Baked! Doritos tortilla chips, Baked! Lay's potato crisps, Baked! Ruffles potato crisps, Baked! Tostitos tortilla chips, Ruffles Reduced Fat potato crisps, its WOW! line of snacks, and Rold Gold pretzels. The company also makes and sells Cracker Jack snacks, Quaker Chewy granola bars, Quaker Fruit and Oatmeal bars, Gatorade energy bars and Quakes rice snacks.