Lay's Potato Chips, America's Favorite Chip, and Miss America 2003 Erica Harold Announce the Nation's Choice for Two New Potato Chip Flavors

June 5, 2003



PLANO, Texas - Lay's Potato Chips announced today the results of the "Lay's Tastes of America" nationwide vote to pick two new potato chip flavors that celebrate the regional tastes of America. Lay's went directly to consumers to determine what potato chip flavors Americans would like to see produced. They received an overwhelming response, with more than 500,000 votes cast at www.lays.com, and the results are in. Lay's is proud to announce the consumers' choices for the next "Lay's Tastes of America" flavors -- Monterey Pepper Jack and Chicago Steakhouse Loaded Baked Potato -- which are in stores now across the nation.

Miss America 2003 Erika Harold will officially "crown" the winning flavors at local events in Chicago, IL and Monterey, CA, continuing a relationship between Frito-Lay and the Miss America Organization.

"During my reign as Miss America, I have been privileged to travel to many different regions of the nation and to be exposed to a variety of local cultures and tastes," said Miss America 2003 Erika Harold. "I am excited to be involved once again in this partnership with Lay's and I'm delighted to be able to honor the tastes of these two remarkable regions, especially since Illinois is my home state."

The two new winning flavors, Monterey Pepper Jack, mild white cheese with spicy pepper accents and Chicago Steakhouse Loaded Baked Potato, a taste of traditional loaded baked potato ingredients - butter, sour cream, cheddar cheese, bacon bits and chives, are available in stores now for a limited time and will replace the current "Lay's Tastes of America" flavors, San Antonio Salsa and Wisconsin Cheddar, until the results of the next flavor vote are decided.

To kick off the flavor vote this year, Lay's is once again asking consumers to cast their vote for one of three flavor finalists at www.lays.com to select the next flavor to be "crowned." Voting for the next flavors has already begun and will run through October 2003. Visitors to www.lays.com will also have a chance to win a trip for two to one of the current regions honored in the "Lay's Tastes of America" series: Monterey, CA or Chicago, IL.

The next "Lay's Tastes of America" flavor finalists include:

* Lay's Santa Fe Ranch: The flavor of ranch with a kick of authentic southwestern spices -- chiles, red pepper and cumin
* Lay's Louisiana Cajun Spice: The unique, mouthwatering flavor of three kinds of pepper, oregano, garlic and onion deliver the authentic Cajun experience of the bayou
* Lay's Carolina BBQ: A unique blend of hickory smoked flavors with vinegar and a splash of mustard for the authentic, tangy flavor of Carolina BBQ.

"As the 'Lay's Tastes of America' program rolls on, we continue to take pride in honoring the distinct identities and tastes of each unique region across the country," said Regan Ebert, director of marketing at Frito-Lay. "It is rewarding to bring to life the essence of each region selected through the consumer vote and to then be able to distribute a small part of that local culture to the rest of the country as true 'Tastes of America.'"

Past "Lay's Tastes of America" flavors include Memphis BBQ, California Cool Dill, San Antonio Salsa and Wisconsin Cheddar.

Frito-Lay is the convenient fun foods division of PepsiCo, Inc., which is headquartered in Purchase, NY. Frito-Lay makes and sells some of America's favorite snack brands including Lay's potato chips, Ruffles potato chips, Doritos tortilla chips, Tostitos tortilla chips and Cheetos cheese-flavored snacks. The company also offers a wide variety of low-fat, reduced fat and no-fat snacks like Baked Doritos, Baked Lay's, Baked Ruffles, Baked Tostitos, Ruffles Reduced Fat and its WOW! line, and Rold Gold pretzels. The company also makes and sells Cracker Jack snacks, Quaker Chewy granola bars, Quaker Fruit and Oatmeal bars, Gatorade energy bars and Quakes rice snacks.