PLANO, Texas - To celebrate the "re-birth" of the Ruffles brand and advertising icon "Baby Horton," Frito-Lay announced today that Ruffles will pay the college tuition of a new baby in America named Horton - ($50,000 in today's dollars). The Ruffles "Would You Name Your Baby Horton?" search begins on Tuesday, May 13, 2003 at 12:00PM CST.
To apply for the Ruffles "Would You Name Your Baby Horton?" search, parents expecting a child between May 13 and May 20, 2003 must log onto www.babyhorton.com. Beginning on Tuesday, May 13, 2003 at 12:00PM CT the first expecting parent to log on, enter the nationwide search, have their newborn by May 20,2003 and give him or her the first name of Horton, will receive a college tuition fund set up in their child's name. The winner of the Ruffles "Would You Name Your Baby Horton?" search will be announced the week of May 26. For more information and official promotion rules visit www.babyhorton.com.
"What better way to celebrate the 're-birth' of Ruffles' 'Baby Horton' than with the birth of a new Baby Horton and help pay for that child's college education," said Stephen Quinn, Vice President of Marketing. "R-R-R-uffles is thrilled to have the opportunity to give the new 'Baby Horton' a head start on the three 'Rs' of education - 'R'eading, w'R'iting and a'R'ithmetic - besides, we think Horton is a fun name."
Baby Horton," and his familiar first words "R-R-R-uffles Have R-R-R-idges," was the potato chips' advertising icon for more than 30 years. The "rolling R's" began in the early 1950s and continued into the late 1980s inspiring people across the country to imitate the youngster's unique pronunciation. As a result of very positive consumer feedback, the brand is bringing back the animated "Baby Horton" icon in two new television commercials to introduce the new Ruffles Sour Cream & Onion flavor.
Accompanying the return of "Baby Horton," will be new packaging for the brand inspired by the classic look of the chips originally launched in the 1950s. The new Ruffles Sour Cream & Onion flavor, will join Ruffles Original, Ruffles Cheddar & Sour Cream, Ruffles Premium Bull's-Eye BBQ and Ruffles Hearty Chili & Cheese.
Frito-Lay is the convenient fun foods division of PepsiCo, Inc., which is headquartered in Purchase, NY. Frito-Lay makes and sells some of America's favorite snack brands including Lay's potato chips, Ruffles potato chips, Doritos tortilla chips, Tostitos tortilla chips and Cheetos cheese-flavored snacks. The company also offers a wide variety of low-fat, reduced fat and no-fat snacks like Baked Doritos, Baked Lay's, Baked Ruffles, Baked Tostitos, Ruffles Reduced Fat and its WOW! line, and Rold Gold pretzels. The company also makes and sells Cracker Jack snacks, Quaker Chewy granola bars, Quaker Fruit and Oatmeal bars, Gatorade energy bars and Quakes rice snacks.