Frito-Lay Makes Snacking Even More Fun and Convenient With The Introduction of Go Snacks

January 18, 2002




PLANO, Texas - Frito-Lay, Inc. makes snacking more fun and convenient as they unveil America's top-selling snack foods in mini shapes and in "first-of-its-kind" packaging that fits the active, fast-paced lifestyles of today's consumers. Anytime, anywhere - even on the run - Go Snacks let Americans stay on the go without going hungry for their favorite snack foods.

Consumers now can have the familiar great tastes of their favorite brands in enjoyable mini shapes. Frito-Lay is shipping to stores this month Go Snacks in a variety of flavors:

Doritos Mini 3D's - Nacho Cheesier, Zesty Ranch
Cheetos Asteroids - Original, Flamin' Hot
Fritos Hoops - Honey BBQ

Adding to the convenience is the compact, 8"-tall canister featuring an hour-glass design that makes carrying them a breeze whether you are off to the beach, on the way to an appointment or between activities after school. The packaging is designed of crush-proof plastic for easy portability and fits perfectly into a car's cup-holder. Their screw-on lid means you can close and reopen Go Snacks anytime your schedule allows, and the lid doubles as a bowl for mess-free snacking anywhere.

Doritos, Cheetos and Fritos Hoops will be available nationwide in January 2002 with additional brands being added to the line later in the year. Go Snacks will be sold in supermarkets, mass merchandisers, convenience stores and drug stores at a suggested retail price of $1.29 per canister.

Frito-Lay, Inc. is the convenience food division of PepsiCo, Inc., based in Purchase, N.Y. Frito-Lay is the market leader in half of the world's top 10 snack chip markets with operations in 45 countries and a family of global multi-billion dollar brands including Lay's Potato Chips, Doritos Tortilla Chips, Ruffles Potato Chips, Tostitos Tortilla Chips and Cheetos Cheese Flavored Snacks.