PLANO, Texas - Frito-Lay today announced new Doritos 3D'S "Monster Colorz," a Doritos 3D'S product that magically turns blue when eaten. Doritos 3D'S "Monster Colorz" are named in celebration of the Disney/Pixar film, MONSTERS, INC., which will be released in theatres nationwide on November 2. The snack will be sold in bags featuring Monsters, Inc.'s blue, furry lead character "Sulley."
Doritos 3D'S "Monster Colorz" offer the same great Doritos 3D'S Nacho Cheesier taste and now, through food technology, turn your mouth blue when eaten. A safe, FDA-approved, water-soluble color-changing additive coats the new 3D'S snack. The additive is activated by moisture and turns blue in your mouth.
"This snack is perfect for Halloween," says Cammie Dunaway, Vice President of Marketing for Frito-Lay. "Frito-Lay started the color-changing snack trend with its Cheetos Mystery Colorz, introduced for a limited time last Spring. Mystery Colorz were so successful that we couldn't resist creating a fun Doritos 3D'S color-changing snack for the Halloween season."
Doritos 3D'S "Monster Colorz", available for a limited time only, will be sold nationwide starting in early October. The product is available in 9-ounce ($3.29), 2.25-ounce (99 cents), and 0.75-ounce (30 cents) bags. The snack will be in stores through mid-November.
ABOUT MONSTERS, INC.
From the Academy Award®-winning creators of "Toy Story" comes this hilarious new computer-animated feature that opens the door to a world of monsters and mayhem and scares up lots of laughs in the process. Monsters, Inc. is the largest scare factory in the monster world and the top kid Scarer is James P. Sullivan (John Goodman), a huge, intimidating monster with blue fur, large purple spots and horns, known as "Sulley" to his friends. His Scare Assistant, best friend and roommate is Mike Wazowski (Billy Crystal), a lime green, opinionated, feisty, one-eyed monster. Scaring children isn't such an easy job as monsters believe children are toxic and that direct contact with them would be catastrophic. The film's eclectic cast of characters also includes the factory's crab-like CEO Henry J. Waternoose (James Coburn), the beguiling serpent-haired receptionist Celia (Jennifer Tilly), and the sarcastic chameleon monster, Randall Boggs (Steve Buscemi), who schemes to replace Sulley as Monsters, Inc.'s top Scarer. Visiting from the human world is Boo (Mary Gibbs), a tiny girl who turns the monster world upside down.
ABOUT FRITO-LAY, INC.
Frito-Lay, Inc. is the global snack food division of PepsiCo, Inc. Frito-Lay is the market leader in half of the world's top 10 snack chip markets with operations in 44 countries and a family of global, multi-billion dollar brands including Lay's Potato Chips, Doritos Tortilla Chips, Ruffles Potato Chips, Tostitos Tortilla Chips and Cheetos Cheese Flavored Snacks.
ABOUT WALT DISNEY FEATURE ANIMATION
Walt Disney Feature Animation is a division of The Walt Disney Studios, which has created and produced the most successful animated films of all time. Walt Disney Studios is a unit of The Walt Disney Company (NYSE: DIS), the world's foremost family entertainment company engaged in animated and live-action film and television production; cable and broadcast television; theme parks and resorts; character merchandise licensing; consumer products retailing; and book, magazine and music publishing.
ABOUT PIXAR ANIMATION STUDIOS
Pixar Animation Studios (Nasdaq: PIXR) combines creative and technical artistry to create original characters and stories in the medium of computer animation. Under its partnership with Disney, Pixar has created and produced the first computer-animated feature film, the Academy Award®-winning Toy Story, released in 1995; A Bug's Life, the highest grossing animated film released in 1998; and Golden Globe-winner Toy Story 2, the highest grossing animated film released in 1999. The Northern California Studio's next films are Monsters, Inc., scheduled for release November 2, 2001, and Finding Nemo, scheduled for a summer 2003 release.