PLANO, Texas - Frito-Lay, Inc., the world's largest convenience fun food company, announced today the debut of a limited-edition Lay's Classic Potato Chip package that honors the retirement of baseball great Cal Ripken, Jr. The package features Ripken, Jr. in front of Camden Yards and a banner that reads, "Thanks Cal, for 21 Spectacular Years."
The special packages will be available in Baltimore, Washington, DC and Harrisburg, Lancaster and York, PA for one month only, starting September 10. They will be sold in 2 3/4-ounce, 5 1/2-ounce and 12 1/2-ounce sizes. The package is an addition to the current series of four Lay's packages with images of Ripken, Jr. that were introduced in April 2001.
"The Lay's team has been thrilled to work with Cal Ripken, Jr. He is our hero, just as he is the hero of everyone who has seen him play baseball," said Andy Malloy, Frito-Lay Regional Vice President. "It is only fitting that we honor his retirement."
Ripken, Jr. also stars in a 30-second Lay's television commercial that started airing on Opening Day of the 2001 Baseball Season. Through a "Team Up with Cal" program, Lay's donated $0.50 to the Children's Cancer Foundation for every 20-ounce purchase at Giant Food Stores, successfully selling 60,000 bags and raising $30,000.
Today, consumers eat more Lay's Potato Chips than any other salty snack. Last year, consumers purchased approximately 4.6 million pounds of Lay's Potato Chips in Baltimore and Washington supermarkets, while consumers in Harrisburg and Scranton purchased approximately 2.5 million pounds in supermarkets.
Frito-Lay, Inc. is the $15 billion global snack food division of PepsiCo, Inc., based in Purchase, N.Y. Frito-Lay is the market leader in half of the world's top 10 snack chip markets, with operations in 40 countries and a family of global, multi-billion dollar brands including Lay's Potato Chips, Doritos Tortilla Chips, Ruffles Potato Chips and Cheetos Cheese Flavored Snacks.