Frito-Lay Launches Tostitos Scoops! Tortilla Chips: A Breakthrough Snack Innovation That Delivers Dipping Power to Chip Lovers

June 18, 2001



PLANO, Texas - Frito-Lay, Inc., the world's largest convenience fun food company, announced the national launch of new Tostitos Scoops! Tortilla Chips, which can hold an extra heaping teaspoon of dip or salsa with its unique bite-sized, bowl-shaped design. This marks the most significant innovation in the 20-year history of the Tostitos brand.

"Tostitos Scoops! is the ultimate dip lover's chip," said Andrea Thomas, Frito-Lay Marketing Director. "The unique shape empowers chip-and-dip lovers to scoop up more dip with less drip. It's truly one of this year's biggest innovations in snacks."

Company research shows that nearly 70 percent of consumers eat tortilla chips with a dip or salsa. With new Tostitos Scoops!, consumers get more dip per chip, said Thomas.

Frito-Lay designed a proprietary "form and fry" technique to create Tostitos Scoops!. The technique first shapes the masa into a bowl-shaped design and then quickly fries the Tostitos Scoops! for a light and crispy, great tasting snack - all in one bite. The chips can be enjoyed with dip, salsa or can be filled with a favorite topping for fast and easy hors d'oeuvres.

Tostitos Scoops! are sold in 12-ounce bags for $3.29. These new tortilla chips are now available in most West Coast supermarkets, mass merchandisers and convenience stores. National distribution will be complete in July.

The snack company will make Tostitos Scoops! on two state-of-the-art manufacturing lines at its Kern, CA site and at its Frankfort, IN site, which is the world's largest salty snack plant.

In 1981, the Tostitos brand was launched nationally. Last year, consumers enjoyed more than one-quarter billion pounds of Tostitos Chips generating more than $1 billion in sales. On average, Tostitos consumers eat four pounds of the unflavored tortilla chips per year. The top five markets for Tostitos are Des Moines, IA; Tulsa, OK; Omaha, NE; Kansas City, KS and Dallas/Fort Worth, TX.

Frito-Lay, Inc., headquartered in Plano, TX, is the $11 billion snack food division of PepsiCo, Inc., which is based in Purchase, NY. Frito-Lay is the market leader in half of the world's top 10 snack chip markets with operations in 44 countries and a family of global multi-billion dollar brands including Lay's Potato Chips, Doritos Tortilla Chips, Ruffles Potato Chips, Tostitos Tortilla Chips and Cheetos Cheese Flavored Snacks.