BALTIMORE, Maryland - Frito-Lay, Inc. announced today the debut of limited edition packages of Lay's Potato Chips, featuring four different Cal Ripken, Jr. images and his autograph, which will be available in both Lay's and Wavy Lay's bags. The packages will debut on April 16 and will only be available in Baltimore, Washington, DC and Harrisburg, Lancaster and York, PA through the season's end. They are produced only at the Frito-Lay York, PA, and Kirkwood, NY manufacturing facilities.
Cal Ripken, Jr. is also featured in a new Lay's Potato Chips television commercial. In a salute to America's favorite pastime, the 30-second spot debuted on Opening Day of the 2001 Baseball Season. In the commercial entitled "Batboy," Ripken gambles and loses on a batboy's challenge that Lay's are too good to eat just one, which results in a surprise change in the lineup.
"We're launching our Lay's limited edition packages and commercial to invite consumers to celebrate the irresistibly great taste of Lay's. Not even the Iron Man of baseball himself can eat just one," said Andy Malloy, Frito-Lay Regional Vice President.
Today, consumers eat more Lay's Potato Chips than any other salty snack. Last year, consumers purchased approximately 4.6 million pounds of Lay's Potato Chips in Baltimore and Washington supermarkets, while consumers in Harrisburg and Scranton purchased approximately 2.5 million pounds in supermarkets.
"Team Up With Cal" at Giant Food Stores
Beginning May 6, Giant Food Stores is launching its "Team Up with Cal" program to support the Children's Cancer Foundation by sending children suffering from cancer to see Cal Ripken, Jr. play at one of this season's home games. Lay's Potato Chips will donate $0.50 to the Foundation with every 20-ounce purchase at Giant Foods (up to $30,000.00) to support the program. The promotion runs through June 16.
Frito-Lay, Inc., which is headquartered in Plano, Texas, is the $11 billion snack food division of PepsiCo, Inc., which is headquartered in Purchase, N.Y. Frito-Lay is the market leader in half of the world's top 10 snack chip markets with operations in 40 countries and a family of global, multi-billion-dollar brands including Lay's Potato Chips, Ruffles Potato Chips, Doritos Tortilla Chips, Tostitos Tortilla Chips and Cheetos Cheese Flavored Snacks.