BALTIMORE, Maryland - Frito-Lay, Inc. announced today the debut of a new Lay's Potato Chips television commercial featuring baseball great Cal Ripken, Jr. In a salute to America's favorite pastime, the 30-second spot will air on Opening Day of the 2001 Baseball Season. The snack company will also launch a one-time series of limited edition Lay's packages featuring four Cal Ripken, Jr. baseball card images and his autograph.
"We're launching our new Lay's commercial starring Cal Ripken, Jr. to invite consumers to celebrate the irresistibly great taste of Lay's. Not even the Iron Man of baseball himself can eat just one," said Andy Malloy, Frito-Lay Regional Vice President. "The commercial spotlights Cal Ripken, Jr. entering into an unusual wager that tells the world that Lay's quality is absolutely irresistible."
In the commercial titled "Batboy," Ripken gambles and loses on a batboy's challenge that Lay's are too good to eat just one, which results in a surprise change in the lineup.
The 30-second commercial will debut on April 2 and will be shown only in Baltimore, MD, Washington, DC and Harrisburg, Lancaster and York, PA.
Series of Limited Edition Lay's Packages
In mid-April, limited edition packages featuring four different Cal Ripken, Jr. images will be available in both Lay's and Wavy Lay's bags. These packages, which will be available in Baltimore, Washington, DC and Harrisburg, Lancaster and York through the season's end, are produced only at the Frito-Lay York, PA, and Kirkwood, NY manufacturing facilities.
Today, consumers eat more Lay's Potato Chips than any other salty snack. Last year, consumers purchased approximately 4.6 million pounds of Lay's Potato Chips in Baltimore and Washington supermarkets, while consumers in Harrisburg and Scranton purchased approximately 2.5 million pounds in supermarkets.
"Team Up With Cal" at Giant Food Stores
Beginning May 6, Giant Food Stores is launching its "Team Up with Cal" program to support the Children's Cancer Foundation by sending children suffering from cancer to see Cal Ripken, Jr. play at one of this season's home games. Lay's Potato Chips will donate $0.50 to the Foundation with every 20-ounce purchase at Giant Foods (up to $30,000.00) to support the program. The promotion runs through June 16.
Frito-Lay, Inc., which is headquartered in Plano, TX, is the $11 billion snack food division of PepsiCo, Inc., which is based in Purchase, NY. Frito-Lay is the market leader in half of the world's top 10 snack chips markets with operations in 40 countries and a family of global, multi-billion-dollar brands including Lay's Potato Chips, Doritos Tortilla Chips, Ruffles Potato Chips, Tostitos Tortilla Chips and Cheetos Cheese-Flavored Snacks.