Tostitos Kicks Off College Football Season With First-Ever "Tostitos Ultimate Tailgate Cook-Off"

September 12, 2000



PLANO, Texas - Tostitos Tortilla Chips, the sponsor of the 2001 Tostitos Fiesta Bowl in Tempe, AZ, and College Football's Biggest Tailgate Party, announced today the kick-off of the first-ever "Tostitos Ultimate Tailgate Cook-Off."

The "Tostitos Ultimate Tailgate Cook-Off" contest begins today and culminates with the championship cook-off event on Friday, December 29, 2000 in Tempe, AZ. Celebrity chef and restaurateur Bobby Flay, who owns two of the country's most popular restaurants, Bolo and Mesa Grill, will host and judge the tailgate competition where three finalists will prepare and present their top recipes. The grand prize winner will receive the ultimate tailgate party package including grill, cooler, barbeque utensils, chip-n-dip bowl, 1-year supply of Tostitos, and other tailgate gear. Additionally, the winning tailgate recipe will be featured on 10 million bags of Tostitos Tortilla Chips nationwide.

"Tailgate parties are as much a part of the rich tradition of college football as the actual head-to-head competition of the game. This season, we want to celebrate the best in game of college football's tailgate parties with the first-ever "Tostitos Ultimate Tailgate Cook-Off," said Dwight Riskey, Frito-Lay Senior Vice President. "Over the next several weeks, we hope Tostitos fans will submit their winning tailgate recipes for the chance to join us and celebrity chef Bobby Flay for the championship cook-off at the 2001 Tostitos Fiesta Bowl."

"Tostitos Ultimate Tailgate Cook-Off " Contest
Beginning today, contest entries may be submitted via mail to "Tostitos Ultimate Tailgate Cook-Off," Frito-Lay, Inc. Room 2B-200, 7701 Legacy Drive, Plano, TX 75024-4099, or via the internet at www.Tostitos.com. Contest entries will be judged based on the entrant's creativity, appeal and taste of the tailgate recipe as well as the use of Tostitos products used, the overall tailgate setting presentation submitted via photo, and a 3-5 sentence paragraph capturing the entrant's unique tailgate traditions. Contest entries must be postmarked by November 15, 2000 and received by November 20, 2000.

Tostitos products include: Tostitos Restaurant Style Tortilla Chips, Tostitos Crispy Rounds, Tostitos Bite Size Rounds, Tostitos with a Hint of Lime Tortilla Chips, Tostitos with a Hint of Roasted Red Pepper, Tostitos Spicy Quesadilla Bite Size Rounds, Baked Tostitos Original, Tostitos All Natural Salsa, Tostitos Restaurant Style Salsa and Tostitos Salsa Con Queso.

A professional panel will judge the contest's first round and select 20 semi-finalists. The 20 recipes will later appear on www.Tostitos.com. In late November, an expert team of food professionals will prepare each of the 20 selected recipes and identify the top three finalists. By December 2, 2000 Tostitos will notify the top three contestants. These three finalists will each receive a trip for two to Phoenix, AZ with a 5-night stay at the exclusive Arizona Biltmore beginning December 28, 2000 through January 2, 2001. They will also receive two tickets to the 2001 Tostitos Fiesta Bowl, where two of the nation's top college football teams will compete for the Fiesta Bowl title. The game is scheduled for Monday, January 1, 2001 at Sun Devil Stadium in Tempe, AZ, and will be televised nationally on ABC-TV.

The championship cook-off will be held at 8:00 am (MST) on Friday, December 29, 2000 at Sun Devil Stadium. Each of the three finalists will prepare and present his or her winning tailgate recipe. Celebrity chef Bobby Flay will judge the winners' entries and select the grand prize winner of the first-ever "Tostitos Ultimate Tailgate Cook-Off."

In addition to the championship cook-off, Tostitos is launching a comprehensive advertising and promotional program designed to launch Tostitos new Spicy Quesadilla Bite Size Tortilla Chips. The program includes national advertising, sponsorship of the College Football Tradition segment on ESPN's Game Day program and an online sweepstakes on ESPN.com with the grand prize of a trip for 10 to the Tostitos Fiesta Bowl. Fans vote for their favorite college football tradition on www.tostitos.espn.com with the winning tradition featured during ABC-TV's broadcast of the Tostitos Fiesta Bowl.

Renowned Chef and Restaurateur Bobby Flay
Bobby Flay, who began his illustrious career at 17-years-old, is one of the most popular chefs in America. Flay has sparked the attention of many culinary fans with his two restaurants, Bolo and Mesa Grill, numerous appearances on CBS Early Show and on his own hit TV Food Network shows, Food Nation, Grillin' and Chillin' and Hot off the Grill. In addition, Flay has written several cookbooks including Bobby Flay's Boy Meets Grill and Bobby Flay's From My Kitchen to Your Table. In 1992, Flay earned two highly distinguished awards and critical acclaim with the Gael Greene's choice of Mesa Grill as best restaurant and the James Beard Foundation's Rising Star Chef of the Year award. In 1993, The French Culinary Institute presented for the first time the Outstanding Graduate Award to Flay. Flay's distinctive use of indigenous American, Southwestern and Mediterranean ingredients have helped establish new standards in American cooking.

Frito-Lay, Inc.
Frito-Lay, Inc., headquartered in Plano, TX, is the $11 billion snack food division of PepsiCo, Inc., which is based in Purchase, NY. Frito-Lay is the market leader in half of the world's top 10 snack chip markets with operations in 40 countries and a family of global, multi-billion-dollar brands including Tostitos Tortilla Chips, Lay's Potato Chips, Doritos Tortilla Chips, Ruffles Potato Chips and Cheetos Cheese Flavored Snacks.